Mgt225

For Instructor’s Use only

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Course Learning Outcomes-Covered

· Recognize the dynamics and the importance of managing technological innovation strategically. (LO-1)

· Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.(LO-3)

Assignment Marks: 5

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings -

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 - Min 500 Words)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.