case study

Although the company had the technical expertise to build boilers according to customer specifications, it incurred losses due to cost and schedule overruns. These losses were mainly due to the management's inability to plan and estimate the costs of manufacturing boilers according to the new designs given by the clients.

This made the company search for alternate ways of managing its projects. At a quarterly review meeting, the company's CEO, William Guts said, "We can no longer manage the activities in the company using traditional management practices. It is high time we consider every client's order as a separate project." He also commented that, "Managers should understand that managing projects require a completely new set of tools and skills. The need of the hour is project management." But, the senior managers who were with the company from its inception felt otherwise. Richard Harry, one of the senior managers, felt that there was no difference between a project and a process. He said that the functional approach used to manage processes, which had proved effective for 20 years, would be good enough to handle the new projects also.

Questions:

1. “Once a pioneer in its field of business and now struggling to survive the competition”. What according to you went wrong with company?

2. Do you agree with the CEO or the Senior Management? Elaborate your views and opinions to support your answer?

3. Should the company practice the same old procedure or adapt new ones? Support your statement.

Note: There is no definite or correct answer as it is completely depends on individuals view and decisions.