Strategic Management

MGT3150 Strategic Management

Assessment 2 – Trimester 1, 2021

Assessment Type: Individual

Weighting: 30%

Learning Outcomes Assessed: ULO 1 – 4

Word Limit: 3,000 words

Due Date: 23 May 2021 (Sunday) 11:59 pm (ASET)

All submissions must be submitted with a signed Ozford Institute of Higher Education Cover

Sheet via Moodle. Late submissions will attract a penalty of 5% of the assessment weighting

for each calendar day late unless an extension is granted by the lecturer.

Requirements

Select three (3) Australian companies that operate at different industries as case companies.

For each case company, address the following requirements in an essay:

1) Provide a brief description of the company and identify the main industry which the

company is operated in.

2) Discuss the stage of the industry life cycle which the main market of the company is

currently at.

3) Analyse the industry environment of the company using Porter’s Five Force Model.

4) Propose a strategy that the company could adopt to achieve competitive advantage in its

main industry.

5) Discuss how the company can use technologies to support the proposed strategy.

Essay Structure

The essay should consist of the following components:

1) Introduction

2) Main body – The main body should address the requirements for each case company

separately.

3) Conclusion

4) Reference List – All references cited in the main body must be included in the reference

list. References from Wikipedia should not be used.