Operations Management

Department of Business Administration

Semester 1st , 2018-19

Course Name: Introduction to Operation Management

Assignment No: 1:

Submission Date by students: Before the end of Week- 7t

Place of Submission: Students Grade Centre

Weight: 5 Marks

Learning Outcomes:

Demonstrate the concept of operations functions, supply chain strategy and issues required for a new production design (LO 1.1)

Demonstrate core competencies of organization, Inventory Control System and customer services and cost  (LO 1.7)

Student’s Name: ………………………………………………..

Studentls ID: ……………………………………………………

CRN: ……………………………………………………………

Grade :……………………………………………………………

Read the attached case study and answer the following questions:

1. What are Croc’s core competencies? what are their advantages for the company?

2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension

3. To what degree do the alternatives in question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?