case study about Covetella
master546552
MGT301ExamPaper-Mar2021.docx
E x a m i n a t i o n c o v e r s h e e t
Student Full Name: _____________________________English Name: ____________________
Student Identification Number: _____________________________________
Course code: MGT301
Type of Exam: Case Study
Course Title: Innovation: From Creativity to Entrepreneurship
Instructor(s): Dr. Kayhan Tajeddini
Deadline: March 19th, 11.00 p.m.
Number of pages: 3 (includes cover and blank pages)
Instructions:
· Communicating with other students is not tolerated
· Study the questions and allocate your time carefully
· Write clearly and in full sentences
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Weighting: 40%
Marks ______ / 60 = ______ % |
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IMPORTANT INFORMATION for student |
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USE THIS EXAM PAPER TO WRITE AND SUBMIT COURSEWORK EXAM |
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Acknowledgement: By submitting this Coursework Exam the Student Confirm… a) to have read the Rules and Regulations for Coursework and Assessment Guidelines b) to have completed the Coursework Exam according to Academic Rules and Regulations c) to have Not Copy from Sources, and have included and attached List of All References used
AVOID PLAGIARISM: Check the Coursework and clearly Acknowledged All References and Sources used. Failure to mentioned Sources used is Plagiarism. All acts of Plagiarism in coursework will be Noted and Recorded with Zero (0) Mark or Course Failure. Check Your Work - use online Plagiarism Checker - www.Plagtracker.com
REFERENCES LIST: Use familiar Referencing Styles e.g. APA, MLA, or Harvard. Provide In-Text-Citation of Sources within the Answer to each Question. Provide Full List of References as the Last Page of Exam Paper (the references will include Names of Authors with Textbooks Titles; Name of Journals, Weblinks,etc)
YOUR ANSWER: Read the attached case study and then answer the five questions below. Type your answers directly into the document. Be as detailed and specific as possible, use relevant facts from the case and theories in class to support your answers. Merely summarizing cases, methods or frameworks is not sufficient. The logic of your argument should be clear, compelling and reflect a sound understanding and thoughtful analysis of the case.
ARRANGE YOUR ANSWERS: Use below instruction to Write and Arrange your Answers to Questions ● First Line - Write the Question Nos (e.g. Question No. 1) ● Second Line - Write the Full Question Text in CAPITAL LETTERS (use Blue Colour) ● Fourth Line - Start writing the Answer to the Question
The standard answer to each question can be about one page long – to enable you demonstrate serious logical arguments of the topic, and cover the mixture of analysis, examples, cases, tables, graphs etc.
TEXT FORMATS: The required Text Formatting Styles for Coursework are stated below: a) Font-Text: Use CALIBRI as only Font-Text Style to write answers / coursework b) Font-Size: Use 12 Point as main Font-Size to write answers / coursework c) LINE Spacing: Use 1.15 Point between Lines of Text within a Paragraph d) TABLES: Use 9 Point for Text and Numbers inside Tables / Graphs / Pictures / Diagrams
SUBMIT COURSEWORK: Submit Completed Coursework Exams per: Online Platform (1) Online Assignment Submission – E-learning Online. Submit the Exam in One File Attachment, use Your Name and Course Name to Save the Exam File. The deadline is March 19th, 11.00 p.m. Any submissions after the deadline is not acceptable. Please do not send any email to me for any excuse or any delay. |
QUESTIONS (20 points each)
1. What main strengths did Carol Chen bring to her new venture Covetella?
2. Using the Business Model Canvas, lay out the main elements of Covetella’s business model. What risks do you see with this business model? How might it need to change if Chen seeks to scale the company?
4. Do you believe whether Carol Chen had any shortcomings or gaps in her skills?
5. “Is Covetella’s business scalable?”, if not, which elements of Covetella’s business model will need to shift if the company plans to expand?
Good Luck!
Kayhan Tajeddini
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