MGT-660 Part V

Strategic Plan (Vision):

Primary Goals/Objectives:

1. Market Expansion

2. Become the local area’s taxi operator of choice

3. Embrace change and new opportunities

4. To be committed to creativity with services of integrity

Year 1

Year 2

Year 3

Goal/Objective (How will you reach your strategic initiative?)

· Deliver affordable and efficient taxi services

· Grow the market to reach and serve more clients

· Invest in new, creative technology and market research to catapult above our competitors.

Goal/Objective (How will you reach your strategic initiative?)

· Focus on customer service satisfaction

· Continue to invest in new technology and market research to help lead the market in innovation

· Continue to growing to reach and serve more clients

Goal/Objectives (How will you reach your strategic initiative?)

· Develop a training plan to help employees understand the vision, mission, and core values.

· Add new locations to help gain more of the market

· Deliver quality service that exceeds the customers’ expectations.

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Vehicle mechanical issues

· Vehicle inventory

· Technology issues

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Vehicle mechanical issues

· Vehicle maintenance

· Quality employees

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Vehicle mechanical issues

· Vehicle inventory

· Quality employees

Human Resources (How will you address staffing needs and organizational growth?)

· Identify currently available resources accessible to the company

· Invest in new, creative technology to give the edge on competitors

· Utilize the Human Resource Information Systems (HIRS)

Human Resources Issues (How will you address staffing needs and organizational growth?)

· Identifying differences between anticipated demand and forecasted supply

· Eliminate any surpluses within the company

· Focus on issues, not competitors

Human Resources Issues (How will you address staffing needs and organizational growth?)

· Identifying currently available resources accessible to the company

· Invest in Human Resource Information Systems that ensure the hiring of quality candidates for each position

· Invest in new, creative technology and market research to catapult above our competitors.

Supply Chain (How and where will you acquire resources?)

· Hire technology and market research analysts to keep equipment modern

· Quality vehicle dealers with warranties

· Hire vehicle maintenance specialist

Supply Chain (How and where will you acquire resources?)

· Hire technology and market research analysts to keep equipment modern

· Quality vehicle dealers with warranties

· Hire vehicle maintenance specialist

Supply Chain (How and where will you acquire resources?)

· Hire managers to manage new locations

· Quality vehicle dealers with warranties

· Hire vehicle maintenance specialists for all locations

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Formulate the unique selling proposition as a service promotion strategy

· Open physical locations in strategic positions within well populated areas where they are visible.

· Use social media as a form of advertisement

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Formulate the unique selling proposition as a service promotion strategy

· Open physical locations in strategic positions within well populated areas where they are visible.

· Use social media as a form of advertisement

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Formulate the unique selling proposition as a service promotion strategy

· Open physical locations in strategic positions within well populated areas where they are visible.

· Use social media as a form of advertisement

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Grow market to reach and serve more clients

· Invest in technology and research to lead the industry

· Differentiate by delivering a distinctive and personalized guest experience for all services 

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Grow market to reach and serve more clients

· Invest in technology and research to lead the industry

· Differentiate by delivering a distinctive and personalized guest experience for all services 

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Grow market to reach and serve more clients

· Invest in technology and research to lead the industry

· Differentiate by delivering a distinctive and personalized guest experience for all services 

Leadership (Leadership methodology and any bias you may have.)

· Select informal leaders to strategically create order and discipline

· Develop strategic initiatives

· Move from visionary leadership to strategic leadership

Leadership (Leadership methodology and any bias you may have.)

· Select leaders to enforce create order and discipline

· Develop strategic initiatives

· Move from visionary leadership to strategic leadership

Leadership (Leadership methodology and any basis you may have.)

· Select leaders to enforce order and discipline

· Develop strategic initiatives

· Move from visionary leadership to strategic leadership

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)

· Develop an Institutional Review Board (IRB) or panel

· Voluntary participation and informed consent

· Develop logical and achievable business ethical codes

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)

· Develop an Institutional Review Board (IRB) or panel

· Voluntary participation and informed consent

· Develop logical and achievable business ethical codes

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)

· Develop an Institutional Review Board (IRB) or panel

· Voluntary participation and informed consent

· Develop logical and achievable business ethical codes