MGT-660 Part 2
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MGT-660Week1-StrategicPlanPartIMichaelWallace.pptx
STRATEGIC INITIATIVE PLAN
PART i
Michael j. Wallace
Grand Canyon University mgt-660
10 October 2018
TYPE OF STRATEGIC PLAN
SafeWays Dameer is a renowned taxi transport company.
It intends to enter the next stage of market expansion in order;
To upgrade taxi services and stay true its mission, vision,
and core values.
Marketing expansion requires strategic planning since
It helps to set priorities right Bryson, (2018).
SafeWays Dameer is a taxi transport company that has prospered over a short period despite having faced numerous challenges. The organization now enters the next stage of market expansion and it would no longer be business as usual. The market expansion is intended to upgrade services and help stay true to the organization’s vision, mission, and core values. Therefore, the following is a strategic plan the organization would use to set priorities, focus resources, and offer personalized taxi services through innovation. As affirmed by Bryson, (2018), marketing expansion requires strategic planning and a disciplined effort to make informed decisions and actions that guide the organization to provide best services that meet clients’ expectations.
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VISION, MISSION & VALUES OF THE ORGANIZATION
Market expansion forms SafeWays’ strategic initiative plan.
Therefore, its vision, mission, and core values are as follows;
Vision; to become the world’s best taxi operator of choice.
Mission; to embrace change, new opportunities, and develop the best taxi services.
Core Values; results oriented, committed, creative, integrity, and ethics.
Vision and mission statements should align to the organization’s strategic plan. In order to actualize the market expansion as the strategic initiative SafeWays Dameer defines its vision, mission, and values as follows. Firstly, SafeWays Dameer’s vision is to become the world’s best taxi operator of choice. It is mission would be to embrace change, receptive to new opportunities and innovate the best taxi services. These vision and mission statements would be achieved by being results oriented, committed, creative, and embracing integrity and ethics as the organization’s core values. Therefore, SafeWays Dameer would understand its current status, what would be done, what to value and the target in offer taxi services. The vision, mission, and values communicate the reason the organization exists and how it plans to serve its stakeholders Rey, C., & Bastons, M. (2018).
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HOW ORGANIZATION VALUES DRIVE THE CULTURE
Great company culture begins with defining of core values.
According to Webb, (2018), core values form important component in strategic planning.
SafeWays Dameer’s values would drive its culture as follows;
Shape desire to provide personalized customer services and,
Define employees’ character. Such as result-oriented and show strong commitment to tasks.
Looking at great company cultures in place today, they began with defining of core values. According to Webb, (2018), organization’s core values are important component in strategic planning. SafeWays Dameer’s values as stated above would drive its culture as follows. Firstly, its commitment, integrity, and ethics would shape SafeWays Dameer’s desire to provide personalized customer taxi services. Next, they would help to define employees’ character where each one of them is result-oriented. In addition, showing a strong commitment would help the organization to provide outstanding taxi services as part of its culture. This way, the organization would be well placed to anticipate clients’ needs and thus upgrade constantly to meet those needs.
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THE CULTURE I INTEND TO BUILD
Significant improvements require strong cultural foundation.
Thus SafeWays Dameer would build culture where there is;
Acceptance, diversity, creativity, and respect for everyone.
Embracing diversity ensures a long-term commitment to quality service Webb, (2018).
This would assist to develop innovative taxi services.
Setting the right priorities and having a strong cultural foundation would help SafeWays to realize significant improvements. Also, it would help it deliver secure, affordable, and comfortable taxi services that could place it above its rivals. Therefore, I intend to build a culture of acceptance, diversity, creativity, and respect for everyone. For instance, employees’ diversity would be embraced, combine new ideas to develop innovative ways to provide secure, affordable, and comfortable taxi services. In line with Webb, (2018), diversity and respect for everyone would ensure a long-term commitment of all stakeholders to high-quality services that meet clients’ expectations.
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ORGANIZATION’S COMPETITIVE ADVANTAGE
Lastly, SafeWays Dameer would focus on high value,
Affordable and efficient taxi services.
Thus it would develop a strong commitment to excellent service as the organization’s competitive advantage.
It is dependent on factors like customer service, commitment, integrity, and ethics Bryson, (2018).
Lastly, SafeWays Dameer would want to focus on tasks and conditions that enable it to provide taxi services of high value, affordable and in an efficient fashion. As asserted by Bryson, (2018), such conditions permit an organization to command a wide market base by reaching out to many clients compared to its market competitors. Therefore, in order to compete effectively in the transport industry with market rivals the organization would commit to service excellence to create brand loyalty. It would be dependent on a variety of factors including customer service, commitment, integrity, and ethics.
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REFERENCES
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
Papke-Shields, K. E., & Boyer-Wright, K. M. (2017). Strategic planning characteristics applied to project management. International Journal of Project Management, 35(2), 169-179.
Rey, C., & Bastons, M. (2018). Three dimensions of effective mission implementation. Long Range Planning, 51(4), 580-585.
Webb, C. E. (2018). Culture, Leadership, and Organizational Learning in California Community Colleges: Exploring the Potential for Second Order Change.
