Can someone do by 3pm eastern time Wednesday? Just the questions I'll do the rest.

MGT-605-RS-SouthwestTCompanyProfile.docx

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Southwest Transit Company Profile

Southwest Transit began as a small, charter airline in 2005. Its initial vision was providing affordable, on-the-hour flights from California-based airports to its three adjacent states: Arizona, Nevada, and Oregon. Southwest Transit saw the need for affordable and convenient flights out of California was high enough to sustain a business. The company began its success using smaller commuter planes to transport customers to surrounding airports. There was no flight longer than two hours and there was minimal service during the flight. The company’s mission was customer-focused. They wanted to provide an opportunity for companies to fly their employees at an affordable rate and whole families to travel affordably.

Southwest Transit tripled in size after its first year. Growing demand required the addition of flights, employees, and larger airplanes. The founders of the company re-evaluated the vision and future of Southwest Transit. They were determined to maintain an emphasis on convenient, affordable flights and keep their focus on customer needs. This strategy proved successful. The company has established itself as a dominant regional competitor. They have over 10,000 employees and continue to see growth in their future.

Most employees at Southwest Transit rave about the company and appreciate its friendly and employee-centered culture. The company’s leadership cares about its employees and makes every effort to provide them with satisfactory benefits. Most employees are enthusiastic about the impact they make on customers, their salaries and benefits, and the advancement opportunities the company provides. They feel valued and respected. One major complaint a majority of the employees have is the turn-around demand. Employees are given very little time and support to complete a project. There is just too much work to be done. Most employees are successful under pressure but would appreciate an environment that provides adequate time to complete projects productively.

Southwest Transit Marketing Project

As a manager in the marketing department, you have been handed a last-minute project and need to work with the other managers to develop a team that can complete the project swiftly and flawlessly. Failure is not an option. Southwest Transit’s biggest competitor just released 50 new flight plans at highly competitive fares. This has caused a significant decrease in sales for Southwest Transit. The marketing team has been given the task to develop a marketing strategy to drive up sales. Southwest Transit was planning a release celebration for their new Boeing-747 in six weeks. The CEO demanded a new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This task will require the team to collaborate effectively in a short timeframe. The ultimate goal is to develop a marketing strategy that will keep customers loyal to Southwest Transit.

You and the other managers must develop a team that is prepared to work under demanding conditions. There is a significant time crunch. Employees are already overburdened by their daily tasks. Staffing has not kept pace with the recent growth of the company. Many employees are relatively new and are not yet fully trained in all aspects of their jobs. While leadership is empathetic to the demands placed on employees, the simple fact is that additional staffing is not an option at this time and the work must get done to support the ongoing success of the company. Southwest Transit was hopeful the introduction of the new jet would be significant enough publicity to boost sales, but they were caught off-guard by the competition’s recent move and now the company is much more uncertain.

This project is critical for the future of the company. The company is at risk of laying-off hundreds of employees. With the release celebration for the new jet only six weeks away, employees need to be prepared to put in significant amounts of unpaid overtime to complete the project before the deadline. The project budget is adequate but could fall short considering the impressive results the company is hoping to achieve. This assignment requires a team that can work together for the good of the company and produce the needed results. Southwest Transit employees are counting on this team to drive up sales and reestablish the company’s market dominance.

Southwest Transit

Company Profile

Southwest Transit

began as a small, charter airline in 2005. Its initial vision was providing affordable, on

the

hour flights from California

based airport

s to its three adjacent states

Arizona, Nevada, and Oregon.

Southwest Transit

saw the need for affordable and convenient flights out of California was high enough

to sustain a business. The company began its success using smaller commuter planes to transport

customers to surrounding air

ports. There was no flight longer than two hours and there was minimal

service during the flight. The company’s mission was customer

focused. They wanted to provide an

opportunity for companies to fly their employees at an affordable rate and whole familie

s to travel

affordably.

Southwest Transit

tripled in size

fter

its

first year

. Growing demand required the addition of flights,

employees, and larger airplanes. The founders of the company re

evaluated the vision and future of

Southwest Transit

. They wer

e determined to maintain an emphasis on convenient, affordable flights and

keep their focus on customer needs. This strategy proved successful. The company has established itself

as a dominant regional competitor. They have over 10,000 employees and contin

ue to see growth in

their future.

Most employees at

Southwest Transit

rave about

the company and appreciate its friendly and

employee

centered culture. The

company’s

leadership cares about its

employees and makes every

effor

t to provide them with satisfactory benefits. Most e

mployees are enthusiastic about the impact

they make on customers, the

salaries and benefits, and the

advancement

opportunitie

s the company

provides. They feel

valued and

respected. One major complaint a majority of the employees have is the

turn

around demand. Employees are given very little time and support to complete a project. There is

just too much work to be done. Most employees are successful under pressure but wou

ld appreciate an

environment that provides adequate time to complete projects productively.

Southwest Transit

Marketing Project

As a manager in the marketing department, you have been handed a last

minute project and need to

work with the other managers t

o develop a team that can complete

the

project swiftly and flawlessly.

Failure is not an option.

Southwest Transit

’s

biggest competitor just released 50 new flight plans at

highly competitive fares. This has caused a significant decrease in sales for

Southwest Transit

. The

marketing team has been given the task to develop a marketing strategy to drive up sales.

Southwest

Transit

was planning a release celebration for their new Boeing

747 in six weeks. The CEO demanded a

new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This

task will require the team to collaborate effectiv

ely in a short timeframe. The ultimate goal is to develop

a marketing strategy that will keep customers loyal to

Southwest Transit

Southwest Transit Company Profile

Southwest Transit began as a small, charter airline in 2005. Its initial vision was providing affordable, on-

the-hour flights from California-based airports to its three adjacent states: Arizona, Nevada, and Oregon.

Southwest Transit saw the need for affordable and convenient flights out of California was high enough

to sustain a business. The company began its success using smaller commuter planes to transport

customers to surrounding airports. There was no flight longer than two hours and there was minimal

service during the flight. The company’s mission was customer-focused. They wanted to provide an

opportunity for companies to fly their employees at an affordable rate and whole families to travel

affordably.

Southwest Transit tripled in size after its first year. Growing demand required the addition of flights,

employees, and larger airplanes. The founders of the company re-evaluated the vision and future of

Southwest Transit. They were determined to maintain an emphasis on convenient, affordable flights and

keep their focus on customer needs. This strategy proved successful. The company has established itself

as a dominant regional competitor. They have over 10,000 employees and continue to see growth in

their future.

Most employees at Southwest Transit rave about the company and appreciate its friendly and

employee-centered culture. The company’s leadership cares about its employees and makes every

effort to provide them with satisfactory benefits. Most employees are enthusiastic about the impact

they make on customers, their salaries and benefits, and the advancement opportunities the company

provides. They feel valued and respected. One major complaint a majority of the employees have is the

turn-around demand. Employees are given very little time and support to complete a project. There is

just too much work to be done. Most employees are successful under pressure but would appreciate an

environment that provides adequate time to complete projects productively.

Southwest Transit Marketing Project

As a manager in the marketing department, you have been handed a last-minute project and need to

work with the other managers to develop a team that can complete the project swiftly and flawlessly.

Failure is not an option. Southwest Transit’s biggest competitor just released 50 new flight plans at

highly competitive fares. This has caused a significant decrease in sales for Southwest Transit. The

marketing team has been given the task to develop a marketing strategy to drive up sales. Southwest

Transit was planning a release celebration for their new Boeing-747 in six weeks. The CEO demanded a

new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This

task will require the team to collaborate effectively in a short timeframe. The ultimate goal is to develop

a marketing strategy that will keep customers loyal to Southwest Transit.