Business Finance - Management Case Study Assignment

Project Charter – (Project Name)

1. General Project Information

Project Name:

Kitchen Haven

Executive Sponsors:

Dirk Perrier

Department Sponsor:

Marketing

Purpose of project:

Opening the 50th branch of Kitchen Haven

2. Project Team (add rows as needed)

Name

Department

Telephone

E-mail

Project Manager:

Team Members:

3. Main Stakeholders (e.g., those with a significant interest in or who will be significantly affected by this project)

Dirk Perrier (Project Sponsor)

Investors and Shareholders

Executive Leadership Team

Kitchen Haven Employees

4. Project Scope Statement

Project Goal / Business Justification Describe the business need this project addresses

This project addresses the business need to meet the demand for high-quality kitchen products and gourmet food items among affluent individuals earning over $150,000 annually in Colorado Springs. With no existing Kitchen Haven store in the area, the project aims to open the 50th branch within six months, capitalizing on the strategic opportunity presented by the Garden and Home show conference to boost sales and advertising.

Objectives (in business terms) Describe the measurable goals of the project, e.g., reduce cost by xxxx or increase quality to yyyy

The measurable goals (objectives) of the project are market penetration and revenue generation, store opening and timeliness, trade show impact, brand recognition and customer engagement, financial viability and return on investment, operational efficiency and full product range, milestone achievement and project management, and successful grand opening celebration.

Deliverables/Outcomes List the high-level “products” to be created (e.g., improved xxxx process, employee manual on yyyy)

The high-level deliverables/outcomes of this project include market research and analysis documentation, stakeholder communication plan, customer engagement and experience strategy, location selection and setup, store operations and management plans, project charter and documentation, financial analysis and reporting, marketing and advertising materials, grand opening celebration, trade show booth and participation, and fully operational kitchen haven store.

Scope List what the project will and will not address that is not covered in purpose and outcomes (e.g., this project addresses units that report into the Office of Executive Vice President. Units that report into the Provosts Office are not included)

What the Project Will Address: Store opening and setup, trade show participation, grand opening celebration, financial analysis and reporting, marketing and advertising, operational plans, location selection and setup, and customer engagement strategy

What the Project Will Not Address: product line expansion, changes to corporate budgeting process, long-term financial performance, other trade shows or conferences, company-wide marketing strategy, corporate structural changes, product development, and other store locations.

Major Known Risks (including significant Assumptions) Identify obstacles that may cause the project to fail.

Constraints List a ny conditions that may limit the project team’s options with respect to resources, personnel, or schedule (e.g., predetermined budget or project end date, limit on number of staff that may be assigned to the project).

Stakeholder expectations

, financial performance expectations, project charter, stakeholder expectations, financial performance expectations, project charter, customer engagement strategy, location availability, operational readiness, trade show participation, resource allocation, timeline, and budget limitations.

External Dependencies Will project success depend on coordination of efforts between the project team and one or more other individuals or groups? Has everyone involved agreed to this interaction?

It is assumed that the project team and the relevant individuals or groups involved in the external dependencies have agreed to the necessary interactions. However, formal agreements and communication channels should be established to ensure a smooth collaboration and successful execution of the project. This includes clear communication with trade show organizers, real estate agents, permitting authorities, marketing partners, suppliers, event planners, financial institutions, and local community representatives. Regular communication and coordination will be essential to address potential challenges and ensure the project's overall success.

6. Sign-off

Name

Signature

Date (MM/DD/YYYY)

Executive Sponsor

Department Sponsor

Project Manager

7. Notes

Submitted by: [Name]

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