mgo hw4
dannyyang
MGO_403_HW4_valuechain_HW_template2.pptx
Homework 4: Business-Level Strategies JC Penney (case on UBLearns)
Name: __________________________________
MGO403 Time: ____________
What business strategy did JCP attempt to follow under Ron Johnson in 2012? What is JCP’s current business strategy?
_________________________________
Why do you believe so? (support your view with Value Chain analysis)
____________________ ….
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Homework 4: Value Chain Analysis: JC Penney
Identify the major activities that may add incremental value or cost
value chain may be modified for a specific industry
Rate each activity of the firm as superior, equivalent, or inferior compared to competitors’
This analysis may help you understand or assess the type of strategy the company follows.
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HW-4: Value Chain Analysis: JC Penney
Name: __________________________________
MGO403 Time: ____________
| Value Chain Category | Observed Activity* | Rating (S, E, I) | Explain WHY |
| Primary | |||
| Operations | |||
| Supply Chain Management | |||
| Distribution | |||
| Marketing and Sales | |||
| Service | |||
| Support | |||
| Firm Infrastructure | |||
| Human Resource Management | |||
| R&D | |||
| Information systems |
Note: Other columns may be added as needed for case analysis.
S, E, I = superior, equivalent, or inferior
* Observed activity may include capability, approach, etc.
** Rate activity as superior, equivalent, or inferior relative to competitors and explain WHY
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Each activity should be examined relative to competitors’ abilities. Accordingly, firms rate each activity as superior, equivalent, or inferior.
