mgo

Threat of Potential Entrants

Bargaining Power of Buyers

Bargaining Power of Suppliers

Threat of Substitutes

Rivalry Between Competitors

Identify Competitors and intensity of Rivalry amongst competitors.

Briefly explain.

Identify Buyers and Bargaining Power of each.

Briefly explain.

What industry is being considered:

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Identify Suppliers and Bargaining Power of each.

Briefly explain.

Identify Substitutes and the threat level of each.

Briefly explain

Identify Potential Entrants and the threat level of each.

Briefly explain.

How attractive is this industry?

Briefly explain why.

___________________________________________

Steps:

Define the relevant industry

Identify and group the key forces

Identify the drivers of each force and assess level of threat, power, intensity of each force

Assess overall industry structure and its impact on profit potential: how attractive is the industry?

Influence of complementors

HW2– Porters 5+ forces