sustainable development

Required Sections

Description of Content Required

Cover Page

Use APA format and include project title, group members; course and section, date, instructor.

Table of Contents

Use APA formatting for page numbers, table of charts etc.

Executive Summary

Provide a one page written executive summary that provides the highlights of the company you selected along with a recap of the key drivers covered in the case study.

For this report you can focus on the corporate sustainability reports and the corporate HQ.

If the reader read nothing more, this should give them a clear idea of the research’s findings and conclusions in summary form.

Introduction

Introduce the global organization and their sustainability journey, when did they start on the journey (yesterday), what is their business case for pursuing sustainability and key achievements to date (today), and key plans for the future (tomorrow). You may reference the research you completed for Deliverable 1 in this section.

Sustainability: Leadership & Strategy (week 4)

Goal: To identify and examine corporate leadership and strategy

Describe and explain the corporate leadership approach to sustainability in the company and actions the leadership has taken to drive sustainability in the company (you should refer to relevant news articles; company press releases and reports).

Describe and explain what types of strategy and policies the organization has adopted to drive sustainability in the organization.

How does the company do sustainability?

Sustainability: Energy Management Systems; Operations & Reporting (Week 5, 7, 9, 12)

Goal: To identify and examine corporate systems in place to support sustainability efforts linked to operational items such as Waste; Water and Energy

Describe and explain systems the organization has adopted or implemented (or lack of systems) as part of a more sustainable approach to business (i.e. the business case for sustainability).

Describe and explain what types of programs and policies the organization had to adopt that align with corporate energy management system.

Describe and explain what is captured (or not captured) under the Energy Management System Reporting in terms of Waste, Water, Energy – what is the measure, what is the reporting timeline (monthly, annually etc.)

What type of reporting standards does the company follow (global standards; their own standards – how does this support assurance and data validation (refer to the GRI website as a potential source of info

https://www.globalreporting.org/Pages/default.aspx

Sustainability: Employee Engagement & Recognition (Week 10)

Goal: To identify and examine how the organization engages employees and what type of recognition has the company received

Describe and explain factors that have motivated the organization’s employees to adopt a more sustainable approach to business in their daily work life (i.e. the business case for sustainability) – be sure to include at least two factors or programs and why they are important

Describe and explain what types of recognition the organization has received and how that supports employee engagement

Describe and explain any future engagement plans

Sustainability: Marketing (Week 11)

Goal: Examine the corporate marketing approach to sustainability

Look at the different ways the company is doing sustainability marketing and provide examples (include advertising pieces as support in the appendices) – discuss in terms of the five (5) principles of sustainable marketing

Discuss and examine the alignment of the marketing with corporate strategy (section 1.0); and consumers (what type of marketing; greenwashing etc.)

What are your own perspectives and views on the company marketing approach – good; bad; suggestions

Summary and Conclusions

Provide final thoughts, directions for further opportunities in key areas discussed and a summary of your findings.

Discuss in terms of transitioning from eco-efficiency to eco- effectiveness

What are constraints and opportunities for the future

Bibliography, References, Appendices

Provide an APA bibliography, appendices.

Report should make use of at least ten reputable sources of information including academic journals, reports and recently published news. To reduce bias, do not rely on the organizations’ own publications!

Scoring

(Each element is worth 10 pts)

Unacceptable

1-2

Needs Improvement

Below Average

3-5

Meets Expectations

Average

6-7

Exceeds Expectations

Above Average

8-9

Exceptional

10

Executive Summary

· Very poor effort

· Little understanding demonstrated of deliverable requirements

· Demonstrated no critical analysis / interpretation

· Materials are not presented in a logical sequence

· Ineffective use of material

· Lack of learning and engagement

· Articulated some details

· Demonstrates some knowledge of sustainability (via language & applications)

· Demonstrates little critical analysis / interpretation

· Materials are presented in somewhat of a logical sequence

· Managed to articulate details and provided reasonable coverage of subject matter

· Some critical analysis and interpretation of material attempted.

· Clearly articulated details

· Demonstrated knowledge of sustainability (via language & applications)

· Demonstrates critical analysis / interpretation

· Exceptional coverage of subject matter.

· Demonstrated superior knowledge of sustainability (via language & applications)

· Demonstrated high level of critical analysis / interpretation

Introduction

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Leadership & Strategy

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Energy Management Systems; Operations & Reporting

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Employee Engagement & Recognition

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Marketing

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Summary and Conclusion

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References - expect 10 which directly support research

· Did not provide referencing or poor citation done

· Some referencing and citation done, but not minimum required

· Required references supplied

· Citation done as expected

· Went above and beyond on research showed good coverage of topic

· Went well above requirements for references and they were strong support for report.

APA Formatting

· No APA formatting apparent

· Missed the memo!

· There was an attempt at APA

· A few minor problems

· Perfect!

Overall impression of report

· This was not good, did you read instructions?

· Attempt made, but it was weak

· OK, in line with minimal coverage of topic and following instructions

· Effort went beyond the minimum and really dug into the research and did good analysis.

· Exceptional effort all around.