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Rk909
MGMT650CapstoneprojectA1.docxMGMT 650
Capstone project -Summer 2019
Name: Date:
The task is
1. To identify and analyse the most important strategic factors for the growth of a specific company:___________
2. Provide a strategic analysis, and describe the proposed strategy for a business
The structure of the workbook follows the process of strategic management:
1. Introduction of the organization.
2. Analysis of the external environment.
3. Analysis of the resources and competences
4. SWOT analysis
5. The identification of the strategic challenges
6. Analysis of the stakeholders and stockholders.
7. Structure of the corporate management and governance
8. Identification of the strategic alternatives
9. The portfolio modell of the organization
10. The factors of the strategic decision
11. The elements of the choesn strategy and hierarchy of the goals.
12. The factors of implementation
Introduction of the organization
Basic data (turnover, assets, workforce, profit)
Description of the activities and legal form
The most important products and services
Market share
The most important competitors
The „milestones” of the corporate history (foundation, stages of development, new owners)
The most important owners
Analysis of the remote environment (PESTEL analysis)
The political tendencies
The economical tendencies
The social tendencies:
The technical tendencies
The environmental tendencies
Legal and regulatory tendencies
The Porter’s five force analysis
The suppliers
Buyers:
The potencial entrants
Substitutes
Competitors:
Analysis of the strategic group
The strategic map
https://www.smartdraw.com/strategy-map/
Consumer value analysis
The analysis of the internal resources
Financial resources
Human resources
Physical resources
Technological resources
Reputation
Analysis of the value chain of the industry and the company
Position of the company on the industry value chain.
The elements of the company’s value chain.
https://blog.hubspot.com/sales/value-chain-analysis
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
The analysis of the interest groups
The owners and their interests
Interest-groups within the organization:
Competitors:
Consumers:
State institutions, and other interest groups:
The interest/power matrix
https://www.stakeholdermap.com/stakeholder-analysis.html
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Small interets |
High interst |
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Small power |
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High power |
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The overall assessment of the interest groups
The analysis of the government structure
(Board, executive commities, supervisory board, independent auditors)
The most important strategic challenges
The most important strategic problems:
The perception of the strategic problems by interest groups
Strategic alternatives from Ansoff-matrix
https://blog.oxfordcollegeofmarketing.com/2016/08/01/using-ansoff-matrix-develop-marketing-strategy/
Market penetration:
Market development
Product development
Diversification
Other possibilities
Porter’s strategies
Global strategies
Identification of strategic problems of the company and the possible alternatives
The most important strategic problems:
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The possible alternatives
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The assessment of the alternatives
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The strategic alternatives |
Suitability (min:1 - max:5) |
Feasibility (min:1 - max:5) |
Acceptability (min:1 - max:5) |
Overall assessment |
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1. alternative |
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2. alternative |
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3. alternative |
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4. alternative |
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Description of the proposed strategy
Gap analysis
The hierarchy of the goals
Mission
Strategic goals (2019-2020)
Goals for 2015
