assignment 3
Instructions
| Student id: | |
| Last Name: | |
| First Name: | |
| Case # | 3 |
| If you we in the position of Bob Cumming, CEO of Industrial Equipment Inc., what is your analysis of the situation described, what action would you take and why? | |
| Never alter the template! It is read by an automated consolidation program and any changes will effect the marking and potentially impact your grade! | |
| Enter data in the blank fields (green highlight). You may use multiple lines by using alt-enter to move to the next line. You may also copy and past from a MS Word document. | |
| Please save the document with the following Naming Standard | |
| Filename: Case#-LastName-FirstName-StudentId | |
| If your name was Brian Keech with student id 123456 and this was case #1 filename would be: | |
| Case1-Keech-Brian-123456 | |
| Please use the first and last name that is used in FOL. |
Short Cycle
| All information in this overview is taken from the following reference: Erskine, A, Leenders, M., & Mauffette-Leenders, L., (2014) Teaching with Cases, Fourth Edition, Senton Printing, London | ||
| Case Preparation Worksheet: | ||
| Short Cycle Process: | ||
| Step 1: Read opening and ending paragraphs | ||
| Step 2: Identify who? What? Why? When? How? Related to the issue or challenge at hand | ||
| Step 3: Take a quick look at the case exhibits | ||
| Step 4: Take a quick look at all the subtitles in the case | ||
| Step 5: Skim the body of the case (read first and last sentence of each paragraph) | ||
| Step 6: Read the assignment questions and take some time to reflect | ||
| Name | Position | Comment |
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Step 1
| Long Cycle Process: | ||||
| Part 1: Read the case fully | ||||
| Part 2: Analyze the case | ||||
| Step 1: Define the issue at hand | ||||
| Step 2: Analyze the case data | ||||
| Step 3: Generate alternatives | ||||
| Step 4: Select your decision criteria | ||||
| Step 5: Assess the alternatives you have chosen based on your decision criteria | ||||
| Step 6: Select your preferred alternative | ||||
| Step 7: Develop an action and implementation plan | ||||
| Step 1: Define the issue at hand | ||||
| Issues | Immediate/ Tactical | Strategic | Urgent/ Important (Quadrant from below) | |
| Issue Analysis (put relevant # in chart above) | ||||
| Importance | LOW | HIGH | ||
| Urgency | ||||
| LOW | I | II | ||
| HIGH | III | IV |
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Step 1 PS
| Step 1-PS: Problem Statement | |
| Problem Statement | |
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Step 2
| Step 2: Analyze the case data | |
| Cause & effect | |
| Related CRM theory | |
| SWOT | Strengths |
| Weaknesses | |
| Opportunities | |
| Threats | |
| Constraints | |
| Conclusions |
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Step 3
| Step 3: Select your Decision Criteria | ||||
| Id. | Decision Criteria (Brief Desc.) | What is your criteria? (The alternative that I choose here must……) (The alternative that I choose here should…..) | Quantitative criteria? (Yes/No) | Qualitative criteria? (Yes/No) |
| 1 | ||||
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Step 4
| Step 4: Generate Alternatives | |||||
| Id. | Alternative (Brief Desc.) | Type | Alternative Description | Pros | Cons |
| 1 | |||||
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| Quantitative (Quan) | Can be measured | ||||
| Qualitative (Qual) | Is subjective |
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Step 5
| Step 5: Assess the alternatives you have chosen based on your decision criteria | ||||||||||||
| Automatically loaded from your list of Alternatives | ||||||||||||
| Alternative analysis matrix | Alternative Brief Description | Discussion of Alternative analysis matrix | ||||||||||
| Alt # | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||||
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| (Go/No Go?) | ||||||||||||
| Decision Matrix | ||||||||||||
| Quantitative | + | N | - | |||||||||
| Qualitative | + | N | - | + | N | - | + | N | - | |||
| Decision | Go | Go | ? | ? | No | No | ? | No | No |
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Step 6
| Step 6: Select your preferred alternative |
| Which alternative do you choose? |
| Why? (how does this best meet your decision criteria) |
| How will this best solve the challenge posed above in Issues section? |
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Step 7
| Step 7: Develop an action and implementation plan | ||||||
| - Who? What? When? Where? How? | ||||||
| - Timeline for all actions to be taken | ||||||
| - Every implementation plan should have at least 1 strategic overall direction and 3 related tactics which are actionable within the next 2-6 months | ||||||
| Id. | Alternative # | Issue # | Action Description | Accountable/Responsible | Measurement | Timeframe |
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| Instructions: | ||||||
| Alternative | Enter the number of the alternative that is/are being addressed. This could be 1 or many. i.e. 1,4,7 | |||||
| Issue | Which issues does this address? (Sames as above) | |||||
| Measurement | How will you measure that this has been completed and if it has delivered desired results | |||||
| Timeframe | When will this get done or how long will it take and when. |
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Extra Info.
| Missing Information |
| Assumptions |
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Add Anything here
| This sheet can be used to paste diagrams or any other free form information. |
Configuration
| Configuration | |
| Case Descriptions | |
| Case 1 | |
| Case 2 | |
| Case 3 | If you we in the position of Bob Cumming, CEO of Industrial Equipment Inc., what is your analysis of the situation described, what action would you take and why? |
| Case 4 |