For Catherine Owens

Create a Persuasive Memo With Business Improvement Suggestions

Go to Persuade Café using this link:  http://www.bizcominthenews.com/persuadecafe/ (Links to an external site.)Links to an external site. .

· Review the information in the left column of the cover page.

· Review the video and presentation.

· Review the "About PersuadeCafe" information in the area at the top of the page.

· Review the "Survey Results" information in the area at the top of the page.

· Review the "Executive Profiles" information in the area at the top of the page.

Assignment Instructions

· Write a persuasive memo presenting your recommendations for their business improvement program.

· Determine which executive should receive the memo; understand your target audience.

· Gather evidence to support your recommendation (above).

· Explain your idea clearly; describe what you want the reader to do.

· List the benefits of taking the action.

· Describe how your recommendation meets the program criteria.

· Acknowledge potential costs or downsides.

· Emphasize the main points.

· Business people have high expectations.

Guidelines

· Memo format

To:  From:  Date: Subject (Body of memo)

· The body of your memo should be at least one to two pages in length.

· The goal is to persuade the executive team to implement your recommendations.

· Write a clear, convincing, persuasive proposal.

· The memo should be written professionally, including sentence structure, grammar, and spelling.