write a paper

Written Analysis:

The written integrative case analysis should be:

a) typed, double-spaced, a minimum of ten (10) pages and a maximum of fifteen (15) pages.

b) use MLA format.

c) Do Not cite Wikipedia as a resource.

d) Remember to spell check and grammar check and provide sub-headings.

Written components include:

· A Cover page including the title of your case, your name, the date, the course name

· A Table of Contents as a guide to the report information

· The Executive Summary is the first section of the paper; however, it is the last section to be written.

· The reason for writing this section last is that you need to have written the entire document so that you are able to identify the key ideas the reader expects to review in the paper.

· REMEMBER the Executive Summary is for the EXECUTIVE. This means it needs to attract the Executive to either read the rest of the document or, more likely, refer the document to the appropriate staff person to read e.g. marketing, production, legal, etc.

· This section can be as long as 1-page and it is clearly longer than a paragraph.

· The Introduction section begins to describe the case background. It identifies the key issues to begin the analysis.

· Identify the organization (manufacturing, service, government, import/export, etc.)

· Draw structural framework (organizational chart)

· Explain your role in the organization, if any

The Body … REMEMBER to address the core issues of the course provide 3 examples of each concept area

Evaluate company’s external environment (3 examples) Evaluate a company’s Resources Capabilities, and Competitiveness (3 examples)

Identify 3 corporate strategies and how to strengthen the Company’s Competitive Position using 3 of the 5 Generic Competitive strategies (3 examples of each of the 3 strategies)

Discuss the corporate ethics, corporate social responsibility, environmental sustainability and strategy (3 examples of each)

Identify 3 areas in the company’s organization corporate culture and leadership (3 examples of culture and 3 examples of leadership)

· A Conclusion … what are the 3 key points you want the reader to remember about the negotiation process in your selected export state. 

· Include your recommendation to the CEO to proceed with the market expansion, or recommend against the expansion.

· And References which lists your data resources

A general rule for an oral presentation is 1-slide per minute. There may be more slides; however, the overall presentation has a 10 minute allotted timeframe.

· A suggestion for slide sequencing would be:

· Slide 1 is the cover page which provides the name of the case, each team member’s name, the date and the course name

· Slide 2 is the Table of contents or the list of topics your team will be discussing

· Slide 3 is an overview of the country exporting to

· Slides 4 through 9 features the concepts required for this assignment

· Slide 10 is the conclusion which lists the Key issues your team wants the audience to Remember

· Slide 11 presents the works cited or references which lists the where you found your data

· Unlike the written analysis the visuals should use key words to showcase the concepts required for your topic