mgmt

MGMT 479 Strategic Management Final Examination April 20, 2020

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Ans: School graduate should have little trouble recognizing that father Daniel Mary’s vision for the Carmelite Monks of Wyoming is to recreate Mount Carmel in the U.S. Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500 acre monastery that would include accommodations for 30 monks, a gothic church, a convent for Carmelite nuns, a retires at center for lay visitors, and a hermitage. Student should also recognize that there is no clear evidence in the case that father Daniel Mary has articulated a vision for Mystic monk Coffee.

the vision for mystic coffee is to expand its operations by purchasing a new brewery which would have the capability of producing more coffee. since they will be able to produce more coffee, they will then generate more funds to help achieve the vision for the new monastery. the ultimate mission of the Carmelite monks is to live a life of wordship while working to earn profits from coffee in order to make the vision of father Daniel Mary a reality.

Fathers Daniel’s vision also contains purchasing land to expand the Carmelite. This will allow a larger space to accommodate the increased number of monks.

The mission of Carmelite monks is to live on a side from the society and have a wonderful and powerful life in which they can introspect and focus on themselves to improve the quality of their life.

2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?

Ans: Father Daniel Mary set definite objectives and performance targets for achieving his vision. His objective was to increase the production of coffee. his performance target was to buy a new roster that would cause an increase in coffee production. student will find it very difficult to argue that father Daniel Mary has set definite objectives or performance targets for achieving the vision. Other than the broad goal of obtaining funds to purchase the $8.9 million lake Irma Ranch, there isn’t any evidence that the monks have set short-term or the long run goal for the developing charitable contributions or for its MMC business. We can also examine the type of financial and strategic that would be appropriate for MMC.

3. What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee's strategy produce?

Ans: student will generally agree that father Daniel Mary is relying on charitable contributions to the monastery and profits from its Mystic Monk Coffee enterprise to fund the purchase of the Irma Lake Ranch. Students should also recognize that MMC does have a deliberate strategy, although it may be only tacitly understood among the monks. The case doesn’t discuss to what extent father Prior has articulated the strategy to bother java and the other monks involves with MMA’s operation.

Some of the Father prior’s strategy for achieving his vision are

1. Majority of sales are made through MMC’s website.

2. Telephone order accepted

3. Wholesale sales to churches and local coffee shops

4. Exclusive use of high-quality fair-trade Arabica and fair-trade organic Arabic beans.

Students will generally approve of MMC’s focused differentiation strategy and suggest that it can build competitive advantage. The use of high-quality coffee beans, the variety of blends, roasts, and flavors and the mystic monk image produce several tangible and intangible benefits for MMA customers. Student will also recognize that MMC’s focus on the 69 million members of the catholic church in the US makes the target market sufficiently large to earn attractive profits. Students should conclude that even through MMC is incapable of sustaining an advantage in the industry based upon the quality of its coffee alone, its monastic relationship would be very difficult for a rival seller to imitate.

4. Is Mystic Monk Coffee's strategy a money-maker? What is MMC's business model? What is your assessment of Mystic Monk Coffee's customer value proposition? Its profit formula?

Ans: Mystic monk coffee strategy is a money maker. because their goal is to use mystic coffee profit to buy ranch for monastery. the assessment of customer value is does have value because its sales to wholesaler or coffee clubs. mystic monk net profit margin averaged 11 percent of revenue. Resources that enable it to create and deliver value to customers are as follows, nonprofit with no taxes and roasting coffee in monastery creates and delivers value to the customer.

5. Does the strategy qualify as a winning strategy? Why or why not?

Ans:  I think father denier marrying strategy for the mystic monk coffee is qualified as a winning strategy. first, the strategy solves their problem and set a direct goal for the business. then, it yields a sustainable competitive advantage above average but not superior. Also, it has had a good financial performance.

there’s merit in directing students to the three tests of a winning strategy, assessments made by students may include the following arguments and comments

1. Does the strategy fit the company’s situation?

The strategy fits the external situation nicely since the market for specialty coffees had grown at an annual rate of 32 percent between 2000 and 1007 to reach $13.5 billion by 2007.

2. Has the strategy yielded a sustainable competitive advantage?

There should be little disagreement that the strategy has the potential to yield sustainable competitive advantage, although it’s debatable if such an advantage has been achieved at that time of case.

3. Has the strategy produced good financial performance?

Students’ assessment of MMC’s ability to pass the third test of winning strategy depends heavily upon their perception of excellent company performance.

We tend to agree with students who find that MMMC’s strategy is a winning strategy and that its limitation to generate enough funds to purchase Irma lake ranch result from flaws in its business model. They are also utilizing the highest quality premium items to prepare their coffee. All evidence suggests that the strategy is a winner, but that the business model must be revised substantially if MMC is to experience dramatic in creases in sales and earnings.

6.What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery's coffee operations? Are changes needed in long-term direction? Its objective? Its strategy? Its approach to strategy execution? Explain

Ans: I would recommend father Daniel Mary should develop a long-term strategy for the mystic monk coffee. invest money on a new roaster. Also get more monks from other Carmelite to help with production.