MGMT

MGMT4020 Strategic Management

Week 2 Assignment: Personal TOWS Matrix

Objective: To gain a better understanding of TOWS through application

Format:

· Acceptable formats include: Word, Excel, and PPT

· You may use the matrix provided, or find or develop your own

· Responses should show a logical thought process and should provide sufficient detail

Grading:

· Scores will be based on clarity and completeness of the information you provide

Task: Develop a TOWS Matrix based on your own personal situation (this will be used in an assignment in Week 3)

1: Read “How to Conduct a Personal SWOT Analysis”

“How to conduct a personal SWOT analysis,” Quast, L. Forbes, 4/15/2013.

https://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-t-analysis/?sh=6df7e0728d8b

While this article focuses on SWOT and not TOWS, it provides great information to help steer you in the right direction for conducting a personal analysis on your competitive position in the market place.

2: Use what you have learned about TOWS to direct the information from the Forbes article from SWOT to TOWS, and develop your own personal TOWS Matrix.

Internal Factors External Factors	Internal Strengths (S)	Internal Weaknesses (W)
	S1_____________________ S2_____________________ S3_____________________	W1_____________________ W2_____________________ W3_____________________
External Opportunities (O)	O1_____________________ O2_____________________ O3_____________________	SO Strategies	WO Strategies
External Threats (T)	T1_____________________ T2_____________________ T3_____________________	ST Strategies	WT Strategies