Individual Case Analysis - What Business is Rivian In?

Masterful/ Sophisticated

Competent/ Proficient

Novice/ Needs Improvement

Incomplete

Intro & Conclusion

· Focus

· Controlling Idea

· Purpose

Engaging, rich, unified, and clear thesis for specific assignment purpose; sets up the rest of the writing in a deep and original manner.

9-10 points

Common, sound understanding of the topic and assignment purpose; sets up the rest of the writing in a competent and standard manner.

8 points

Lack of thesis development, clarity, and purpose; limited understanding of issues; illogical or confusing rambling about topic and assignment goals.

7 points

Incomplete

0-6 points

Analysis of Types of Innovations and the Stages of Technological Trajectory

Provides a thorough analysis of the types of innovations and the stages of technological trajectory

18-20 points

Provides a reasonable analysis of the types of innovations and the stages of technological trajectory

15-17 points

Analysis of external environment is missing, or is incorrect about, key dimensions in the types of innovations and the stages of technological trajectory

11-14 points

Very incomplete analysis

0-10 points

Implication of Types and Trajectory for Rivian’s Decision

Provides insightful implications from these analyses for understanding the situation.

27-30 points

Provides reasonable implications from these analyses for understanding the situation.

24-26 points

Provides partial or incorrect implications from these analyses for understanding the situation.

20-23 points

Provides no implications from these analyses

0-19 points

Recommendations

Offers insightful recommendations that are based upon the evidence provided and will likely greatly improve the situation for the company.

27-30 points

Offers good recommendations that draw from the evidence provided and will help the situation of the company.

24-26 points

Offers recommendations that do not draw from the evidence provided or will not likely help the situation of the company.

20-23 points

No recommendations

0-19 points

Development

· Clarity and Flow

· Organization

· Tone

· Spelling, Vocabulary & Grammar

Logical flow and build, point-of-view and tone appropriate for topic and audience; elegant transitions and clarity of intent

9-10 points

Flow and build are mostly logical; point of view and tone are generic for topic and audience; standard transitions yet clear

8 points

Organization, if evident, is confusing and disjointed; transitions are missing, inappropriate or illogical; unaware of audience or tone

7 points

Incomplete development

0-6 points