case study middle part due in 10 hours

MGMT 3041 Case Study Rubric Max. Points

1 Situation Analysis/ Size-Up/Assumptions 8

 Summary of facts: Key decision-makers and their titles, name of the firm, main aspects of the situation (market/industry, product, customer)

 Symptoms in the case—symptoms are not problems, they contribute to the problem(s)

 Critical inferences based on facts related to symptoms

 Assumptions

 Application of specific OB concepts with in-text citations & references*

2 Problem Statement 8

 Address broad corporate perspective of root causes(s)

 Address how the strategic position of the firm is being negatively affected by the problem

3 Analysis 24

 Financial or quantitative calculations of the firm (if applicable)

 Qualitative analysis of customers, competition, and issues related to supply chain

 Role of the organizational chart (if applicable)

 Environmental Scanning and Analysis—SWOT Analysis

 Strengths & Weaknesses

 Opportunities & Threats

 Application of OB concepts with in-text citations & references

4 Alternatives 20

 At least 3 tactical alternatives

 At least 3 advantages & 3 disadvantage for each alternative

 Application of OB concepts with in-text citations & references

5 Recommendation and Plan of Action 20

 Provide criteria reasoning for your selection

 Explain why other alternatives were not selected

 Address how problem statement is resolved

 Provide specific timelines (table insert) for specific action items

 Application of OB concepts with in-text citations & references

6 Concluding Comments 10

 Summarize major issues/problems

 Summarize recommendation

 Provide reasoning for acting upon the action plan

 Conclude with a positive ‘call to action’

 Application of OB concepts with in-text citations & references

7 Format and Structure 10

 Double-spaced, maximum 10 pages (excluding cover page and appendices)

 Margins: 1” on each side

 Font: Times New Roman; Font size: 12

 Appropriate headings, subheadings, spacing, and page numbers

 Proper cover sheet with full names of all group members

 Proper grammar, spelling, sentence structure, and punctuation

 Appropriate in-text citations & references

TOTAL 100

*Please remember that ideas of original authors not supported by in-text citations and references would be considered plagiarism. Please refer to the APA manual and Fanshawe Library for assistance.