Business Strategy Assignment

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INSTRUCTIONS TO CANDIDATES: The Assignment has three (3) essay type questions. You are required to answer all three (3) questions Q1 – 25 marks Q2 – (a – c) 15 marks Q3 – (a – c) 20 marks Scoring Rubric – Assignment 4 - Case Study Analysis (60%) Due Date: Thursday – 30th April, 2020 between 8:00 a.m. and 8:00 p.m. EC time

Criteria for each Question

46 – 60 points 31 - 45 points 16 - 30 points 0 – 15 points

Understanding of requirements for Question(s)

A clear understanding of requirements for the question is demonstrated. There is clarity and focus. Main ideas are clear and are well supported by detailed and accurate information.

A very good understanding of the requirements for the question(s) is demonstrated.

A fair understanding of the requirements for the question(s) is demonstrated.

Misunderstanding of the requirements for the question(s).

Organization The introduction is inviting, states the main topic, and provides an overview of the question to be answered as

The introduction states the main topic and provides an overview of the paper. A conclusion

Introduction, structure or conclusion lacks clarity.

An introduction was not provided and structure or conclusion is poorly articulated.

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required. Information is relevant and presented in a logical order. The conclusion is strong.

is included.

Analysis of the Issues Focus, Detail and Language

Insightful and thorough analysis of all the problems /questions.

Thorough analysis of most of the problems /questions

Superficial analysis of some of the problems/ questions in the case

Incomplete analysis of the problems /questions

Comments on effective solutions

Well documented, reasoned and pedagogically appropriate comments on solutions to all problems /questions

Appropriate, well thought out comments on solutions to most of the problems /questions

Superficial comments about solutions to some of the problems/ questions

Superficial comments and at times inappropriate solutions to some of the problems/ questions

Links to Course Readings and Additional Research

Excellent research into the problems/questions with clearly documented links to the material read in class and possibly additional material

Good research and documented links between the problems/ questions and the material read

Limited research and links between the problems /questions and the material read in class

Incomplete research and links between the problems/questions the material read in class

General Presentation – Sentence Structure, Grammar, Mechanics & Spelling

Excellent presentation - All sentences are well constructed and have varied structure and length. No errors in grammar, mechanics and/or spelling. Excellent referencing format and in-text citations

Very good presentation – Most of the guidelines have been followed. Most sentences are well constructed and have varied structure and length. A few errors in grammar, mechanics and/or spelling, but they do not interfere with understanding.

Fair presentation – Some of the guidelines are followed. Some of the sentences are well constructed and have varied structure and length. A number of errors in grammar, mechanics and/or spelling, which interfere somewhat with understanding.

Poor presentation – Guidelines have not been followed. Sentences sound awkward, are distractingly repetitive, or are difficult to understand. Makes numerous errors in grammar, mechanics, and/or spelling that interfere with

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Good referencing format and in-text citations

Referencing format and in-text citations need improvement

understanding. Lack of references and in-text citations or poor formatting.

Further Guidelines:

Ensure that the pages in your document are numbered as well as your responses to the Questions.

Presentation is important:

• A simple Cover Page

• Numbering of Pages

• Times Roman 12-point font

• Double Line Spacing. The first line of each paragraph must be indented – APA Style

• Word Limit – There is no specified word limit. You are encouraged to focus om meeting the requirements for the

questions.

• Cite your sources of data/information - References – APA 6 citation rules - Correct formatting

• Typographical/Grammatical errors (marks will be deducted)

• Incorrect File Name (1 mark will be deducted) Name your file correctly from the start

• Your Student ID number must form part of the Microsoft Word file name. The file name should take the format “MGMT3031

– XXXXXXXX – A4” where XXXXXXXX will be replaced with your Student ID number

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Example: MGMT3031 – 9006781234 – A4

• You must upload your assignment to the designated Drop box in the Graded Activities Section labeled: Final Examination:

Case Study

• Note that you have only one (1) opportunity to upload your assignment to the designated Drop box.

• Penalties for Plagiarism and Copying – Page 26 of your Course Guide

• Your Cover Page, Repetition of Questions and References will not form part of your word count and Similarity Index.

• Very Important - Remember to cite your Sources of Data/Information correctly. Your References must reflect the

use/inclusion of at least two (2) scholarly sources.

Your e-Tutor and I look forward to everyone giving the assignment your best shot.

Regards

Claudia