Management Case Analysis

Masterful/ Sophisticated

Competent/ Proficient

Novice/ Needs Improvement

Incomplete

Intro & Conclusion

· Focus

· Controlling Idea

· Purpose

Engaging, rich, unified, and clear thesis for specific assignment purpose; sets up the rest of the writing in a deep and original manner.

5 points

Common, sound understanding of the topic and assignment purpose; sets up the rest of the writing in a competent and standard manner.

4 points

Lack of thesis development, clarity, and purpose; limited understanding of issues; illogical or confusing rambling about topic and assignment goals.

3 points

Incomplete

0-2 points

Analysis and Implication of External Environment

Provides a thorough analysis of the external environment (i.e., PESTEL and Industry Structure – including potential complements), and develops strong implications from the analysis for understanding the situation.

18-20 points

Provides a reasonable analysis of the external environment (i.e., PESTEL and Industry Structure – including potential complements), and offers limited but appropriate implications from the analysis for understanding the situation.

16-17 points

Analysis of external environment is missing, or is incorrect about, key dimensions in the external environment (e.g., PESTEL and Industry Structure – including potential complements) or provides no or incorrect implications from the analysis for understanding the situation.

14-15 points

Very incomplete analysis

12-13 points

Analysis and Implication of Internal Capabilities

Provides a thorough analysis of the resources, capabilities and competencies of the company, and a thoughtful application of the VRIO framework to the company’s competitive advantage, and provides insightful implications from these analyses for understanding the situation.

18-20 points

Provides a reasonable analysis of the resources, capabilities and competencies of the company, and an adequate application of the VRIO framework to the company’s competitive advantage, and provides appropriate implications from these analyses for understanding the situation.

16-17 points

Provides an incorrect or is missing key elements of the analysis of the resources, capabilities and competencies of the company, or application of the VRIO framework to the company’s competitive advantage, and provides no or incorrect implications from these analyses for understanding the situation.

14-15 points

Very incomplete analysis

12-13 points

Analysis and Implication of Competitive Rivalry

Provides a thorough analysis of the competitive rivalry of the company and competitors and provides insightful implications from these analyses for understanding the situation.

18-20 points

Provides a reasonable analysis of the competitive rivalry of the company and competitors and provides appropriate implications from these analyses for understanding the situation.

16-17 points

Provides an incorrect or is missing key elements of the analysis of the competitive rivalry of the company and competitors, and provides no or incorrect implications from these analyses for understanding the situation.

14-15 points

Very incomplete analysis

12-13 points

Recommendations

Offers insightful recommendations that are based upon the evidence provided and will likely greatly improve the situation for the company.

23-25 points

Offers good recommendations that draw from the evidence provided and will help the situation of the company.

20-22 points

Offers recommendations that do not draw from the evidence provided or will not likely help the situation of the company.

17-19 points

No recommendations

14-16 points

Development

· Clarity and Flow

· Organization

· Tone

· Spelling, Vocabulary & Grammar

Logical flow and build, point-of-view and tone appropriate for topic and audience; elegant transitions and clarity of intent

9-10 points

Flow and build are mostly logical; point of view and tone are generic for topic and audience; standard transitions yet clear

8 points

Organization, if evident, is confusing and disjointed; transitions are missing, inappropriate or illogical; unaware of audience or tone

7 points

Incomplete development

5-6 points

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