First screen

MGMT275FIRSTSCREENTEMPLATE.doc

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First Screen

Part 1: Strength of Business Idea

For each item, circle the most appropriate answer and make note of the (-1), (0), or (+1) score.

		*Low Potential (-1)*	*Moderate Potential (0)*	*High Potential (+1)*
1.	Extent to which the idea: · Takes advantage of an *environmental* *trend* · *Solves a problem* · Addresses an *unfilled gap* in the marketplace	Weak	Moderate	Strong
2.	*Timeliness* of entry to market	Not timely	Moderately timely	Very timely
3.	Extent to which the *idea “adds value”* for its buyer or end user	Low	Medium	High
4.	*Extent to which the customer is satisfied by competing products* that are already available	Very satisfied	Moderately satisfied	Not very satisfied or ambivalent
5.	*Degree to which the idea requires customers to change* their basic practices or behaviors	Substantial changes required	Moderate changes required	Small to no changes required

Part 2: Industry-Related Issues

		*Low Potential (-1)*	*Moderate Potential (0)*	*High Potential (+1)*
1.	*Number* of *competitors*	Many	Few	None
2.	*Stage* of *industry* *life* *cycle*	Maturity phase or decline phase	Growth phase	Emergence phase
3.	*Growth* *rate* of industry	Little or no growth	Moderate growth	Strong growth
4.	*Importance* of *industry’s* *products* and/or services to customers	“Ambivalent”	“Would like to have”	“Must have”
5.	Industry *operating* *margins*	Low	Moderate	High

Part 3: Target Market and Customer-Related Issues

		*Low Potential (-1)*	*Moderate Potential (0)*	*High Potential (+1)*
1.	*Identification* of *target* *market* for the proposed new venture	Difficult to identify	May be able to identify	Identified
2.	Ability to *create* *“barriers to entry”* for potential competitors	Unable to create	May or may not be able to create	Can create
3.	*Purchasing* *power* of *customers*	Low	Moderate	High
4.	*Ease of making customers aware* of the new product or service	Low	Moderate	High
5.	*Growth* *potential* of target market	Low	Moderate	High

Part 4: Founder- (or Founders) Related Issues

		*Low Potential (-1)*	*Moderate Potential (0)*	*High Potential (+1)*
1.	Founder or founders *experience* in the industry	No experience	Moderate experience	Experienced
2.	Founder or founders *skills* as they *relate* to *the* *proposed* *new* *venture’s* *product* or service	No skills	Moderate skills	Skilled
3.	Extent of the founder or founders *professional* *and* *social* *networks* in the relevant industry	None	Moderate	Extensive
4.	Extent to which the proposed new venture *meets* the founder or *founders personal goals and aspirations*	Weak	Moderate	Strong
5.	*Likelihood* that a *team* *can* be *put* *together* to launch and grow the new venture	Unlikely	Moderately likely	Very likely

Part 5: Financial Issues

		*Low Potential (-1)*	*Moderate Potential (0)*	*High Potential (+1)*
1.	*Initial* *capital* *investment*	High	Moderate	Low
2.	*Number* of *revenue* *drivers* (ways in which the company makes money)	One	Two to three	More than three
3.	*Time* to *break* *even*	More than two years	One to two years	Less than one year
4.	*Financial* *performance* of *similar* *businesses*	Weak	Modest	Strong
5.	*Ability to fund initial product (or service) development* and/or *initial* *startup* expenses from *personal funds* or via *bootstrapping*	Low	Moderate	High

Overall Potential

Each part has five items. Scores will range from -5 to +5 for each part. The score is a guide—there is no established rule-of-thumb for the numerical score that equates to high potential, moderate potential, or low potential for each part. The ranking is a judgment call.

	*Score* *(-5 to +5)*	*Overall Potential of the Business Idea Based on Each Part*	*Suggestions for Improving the Potential*
Part 1: *Strength of Business Idea*		High potential ⁮ Moderate potential ⁮ Low potential ⁮
Part 2: *Industry-Related Issues*		High potential ⁮ Moderate potential ⁮ Low potential ⁮
Part 3: *Target Market and Customer-Related Issues*		High potential ⁮ Moderate potential ⁮ Low potential ⁮
Part 4: *Founder (or Founders) Related Issues*		High potential ⁮ Moderate potential ⁮ Low potential ⁮
Part 5: *Financial Issues*		High potential ⁮ Moderate potential ⁮ Low potential ⁮
*Overall Assessment*		High potential ⁮ Moderate potential ⁮ Low potential ⁮

Summary— briefly summarize your justification for your overall assessment:

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