complete business plan

Figure 4.1: Business Plan Contents (Per Text Book)

Potential Length

I.

Executive Summary

1/2

II.

Company Description

1

III.

Industry Analysis

Industry Size, Growth Rate, and Sales Projections

1

Industry Structure

1

Nature of Participants

1

Key Success Factors /Matrix

1

Industry Trends

1

Long-Term Prospects

IV.

Market Analysis

Market Segmentation and Target Market Selection

1

Buyer Behavior

Competitor Analysis

1

Estimate of Annual Sales and Market Share

1

V.

Marketing Plan

Overall Marketing Strategy (Including Promotion)

1/2

Pricing Strategy

1

Sales Process (or Cycle)

VI.

Management Team and Company Structure

Management Team

1

Board of Directors

Board of Advisors

Other Professionals

VII.

Operations Plan

Operations Model and Procedures

.5

Business Location

.5

Facilities and Equipment

1

Operations Strategy and Plans

VIII.

Product (or Service) Design and Development Plan

Development Status and Tasks

Challenges and Risks

Costs

Intellectual Property

IX.

Financial Projections

Sources and Uses of Funds Statement – USE TEMPLATE

1

Assumptions Sheet

Pro Forma Income Statements

Pro Forma Balance Sheets

Pro Forma Cash Flows

Ratio Analysis

Appendices

Various

Total Excluding Appendices

15 excluding Appendices