Organizational dynamics

Criteria

(Points)

Exemplary

Proficient

Developing

Needs Improvement

Not Evident

Topic

(10 pts)

Topic is clearly and specifically identified (a-Marketing; b-Human Resource Management; c-Operations and Supply Chain; d-Information Technology)

(10 pts)

Topic is not clearly and specifically identified but the instructor can determine the topic by the project title.

(9 pts)

Topic is not clearly and specifically identified but the instructor can determine the topic by reviewing the project content.

(7 pts)

Topic is not clearly and specifically identified and it is difficult to determine the topic by reviewing the project content.

(6 pts)

No work submitted.

(0 pts)

Content

(70 pts)

Includes details for ALL components demonstrating clear research progress

· Marketing:

· New product or revised marketing plan for existing product

· How it would increase customer awareness and address why approach could increase sales

· Marketing approach (who, what where, why and how)

· HRM:

· Recruiting plan, including where the company will find exceptional employees

· New benefits package, including tangible and intangible aspects (including work-life balance).

· Ops & Supply Chain:

· Process or distribution channel redesign

· Details on improving the processes involved in creating a product, delivering a service, or re-aligning a distribution channel

· IT:

· Implementation of new IT program (ERP, CRM, etc.)

· How it would improve competitive position

(70 pts)

Includes details for most (nearly all) components demonstrating research progress

· Marketing:

· New product or revised marketing plan for existing product

· How it would increase customer awareness and address why approach could increase sales

· Marketing approach (who, what where, why and how)

· HRM:

· Recruiting plan, including where the company will find exceptional employees

· New benefits package, including tangible and intangible aspects (including work-life balance).

· Ops & Supply Chain:

· Process or distribution channel redesign

· Details on improving the processes involved in creating a product, delivering a service, or re-aligning a distribution channel

· IT:

· Implementation of new IT program (ERP, CRM, etc.)

· How it would improve competitive position

(64 pts)

Includes details for a limited number of (addresses one but missing all others, etc.) components demonstrating some research progress

· Marketing:

· New product or revised marketing plan for existing product

· How it would increase customer awareness and address why approach could increase sales

· Marketing approach (who, what where, why and how)

· HRM:

· Recruiting plan, including where the company will find exceptional employees

· New benefits package, including tangible and intangible aspects (including work-life balance).

· Ops & Supply Chain:

· Process or distribution channel redesign

· Details on improving the processes involved in creating a product, delivering a service, or re-aligning a distribution channel

· IT:

· Implementation of new IT program (ERP, CRM, etc.)

· How it would improve competitive position

(53 pts)

Includes details in a very limited way (no components have clear details) demonstrating little to no research progress

· Marketing:

· New product or revised marketing plan for existing product

· How it would increase customer awareness and address why approach could increase sales

· Marketing approach (who, what where, why and how)

· HRM:

· Recruiting plan, including where the company will find exceptional employees

· New benefits package, including tangible and intangible aspects (including work-life balance).

· Ops & Supply Chain:

· Process or distribution channel redesign

· Details on improving the processes involved in creating a product, delivering a service, or re-aligning a distribution channel

· IT:

· Implementation of new IT program (ERP, CRM, etc.)

· How it would improve competitive position

(49 pts)

No work submitted.

(0 pts)

Mechanics

(20 pts)

· Includes a Works Cited page in MLA format with no errors

· Any type of formal outline format is used (can be in a document or on slides)

· No errors in spelling or grammar

(20 pts)

· Includes a Works Cited page in MLA format with few errors

· Any type of formal outline format is used (can be in a document or on slides)

· Some errors in spelling and grammar

(18 pts)

· Includes a Works Cited page but it is not in MLA format

· No formal outline format is used but it is recognizable as an outline.

· Several errors in spelling and grammar

(17 pts)

· No Works Cited page

· No formal outline format is used and it is not recognizable as an outline (just a bulleted list, etc.).

· Many errors in spelling and grammar

(14 pts)

No work submitted.

(0 pts)