| MGMT20143: Assessment 1 Marking Rubric |
| | Weighting | Fail-III | Fail-II | Fail-I | Pass | Credit | Distinction | High Distinction |
| Context (10%): Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides. | 10% | No explanation of the business or its context | Very limited explanation of the business or its context | Poor or limited explanation of the business or its context | A basic explanation of the business and its context | A credible explanation of the business and its context | Very sound and succinct explanation of the business and its context | Exemplary and succinct explanation of the business and its context |
| Deconstruct their BM (20%): Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur's canvas | 20% | No useful deconstruction of the BM | Very limited deconstriuction of the BM | Poor or limited deconstruction of the BM | Basic deconstruction of the BM | A credible deconstruction of the BM | Very sound and thoughtful deconstruction of the business model | Exemplary and highly insightful deconstruction of the BM |
| Interrelationships (20%): Explain the key interrelationships that exist across the nine building blocks in the BM | 20% | No explanation and discussion of the interrelationships across the nine building blocks in the BM | Very limited explanation and discussion of the interrelationships across the nine building blocks in the BM | Poor or limited explanation and discussion of the interrelationships across the nine building blocks in the BM | Basic explanation and discussion of the interrelationships across the nine building blocks in the BM | A credible explanation and discussion of the interrelationships across the nine building blocks in the BM | Very good explanation and discussion of the interrelationships across the nine building blocks in the BM | Exemplary and detailed explanation and discussion of the interrelationships across the nine building blocks in the BM |
| Critical Success Factors (10%): Identify and discuss the critical success factors the business must get right to achieve sustainable success | 10% | No identification or discussion of the critical success factors the business must get right to achieve sustainable success | Very limited identification or discussion of the critical success factors the business must get right to achieve sustainable success | Poor or limited identification and discussion of any of the critical success factors the business must get right to achieve sustainable success | Rudimentary identification and basic discussion of the critical success factors the business must get right to achieve sustainable success | A credible identification and satisfactory discussion of the critical success factors the business must get right to achieve sustainable success | Very good identification and detailed discussion of the critical success factors the business must get right to achieve sustainable success | Exemplary identification and very detailed discussion of the critical success factors the business must get right to achieve sustainable success |
| Downside Risk (10%): Evaluate what factors might impact the success of the business model | 10% | No evaluation of factors that might impact the success of the business model | Very limited evauation of factors that might impact the success of the business model | Poor or limited evauation of factors that might impact the success of the business model | Basic evauation of factors that might impact the success of the business model | A credible evauation of factors that might impact the success of the business model | Very good evauation of factors that might impact the success of the business model | Exemplary and detailed evauation of factors that might impact the success of the business model |
| Recommended changes to BM (20%): Discuss the changes you would make to the business model if this was your business. | 20% | No or limited identification and examination of key changes you would make to improve the business. | Very limited identification and examination of key changes you would make to improve the business. | Poor or limited identification and examination of key changes you would make to improve the business. | Quite basic identification and limited examination of key changes you would make to improve the business. | Reasonable identification and examination of key changes you would make to improve the business. | Very sound identification and examination of key changes you would make to improve the business. | Exemplary identification and examination of key changes you would make to improve the business. |
| Quality of written submission (10%): Quality of writing, grammar, 6 peer-reviewed journals, APA referencing, following business report format. | 10% | No assessment of tasks, no effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor or no application of APA referencing format. | Very limited assessment of tasks, very poor or limited effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor application of APA referencing format. | Poor or limited attempt to address the assessment tasks, poor or limited effort with business report format, frequent spelling and grammatical mistakes, some basic references,poor application of APA referencing format. | Submission covers the assessment tasks, general endeavour to follow business report format, perhaps some spelling and grammatical mistakes, adequate references, and APA referencing generally correct. | A credible business report, with reasonably good flow of ideas, follows the required format, minor or no spelling and grammatical mistakes, some errors in APA formatting. | Very good business report, with sound flow of ideas, no spelling or grammatical mistakes, follows required format, good references, and is generally accurate in application of APA referencing format. | An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, excellent references, and accurate use of APA referencing format. |
| | 100% |
Maddy007
MGMT20143_Assignment1_BusinessModelDeconstruction_Rubric.xlsx
