3.5 Assignment: Capstone Project: Part 1 Assessment

1

Running head: NAME OF COMPANY USED IN ANALYSIS

Name of Company Used in Analysis

Author Name

Indiana Wesleyan University

Course

Instructor

Date

I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.

Name of Company

Important Facts

WORKSHOP THREE

SECTION I: INTRODUCTION

Brief History of the Company

Principle Business Model of the Firm (How Do They Make Most of Their Money)

Vision Statement

Mission Statement

Brief Description of the Industry

Brief Description of Competitors

SECTION 2: ANALYSIS

External and Competitive Analysis

PESTEL Framework

Political.

Economic.

Sociocultural.

Technological.

Ecological.

Legal.

Porter’s Five Forces Model

Threat of Entry

Power of Suppliers

Power of Buyers

Threat of Substitutes

Rivalry Among Existing Competitors

Internal Analysis

Internal Financial Analysis (Use MGMT-522_Case SFA_Template) – Copy and paste schedules in Appendix A

Core Competencies

VRIO Framework

Valuable,

Rare, and costly to

Imitate. And finally, the firm itself must be

Organized to capture the value of the resource.

SWOT Analysis

Strategic Questions	Opportunities	Threats
Strengths	How can the firm use internal strengths to take advantage of external opportunities?	How can the firm use internal strengths to reduce the likelihood and impact of external threats?
Weaknesses	How can the firm overcome internal weaknesses that prevent it from taking advantage of external opportunities?	How can the firm overcome internal weaknesses that will make external threats a reality?

Major goals, or strategies of the company.

Changes in strategy over time that you can identify.

Summary of what strategies have worked and which have not.

WORKSHOP FOUR

SECTION 3: FORMULATION

You must use the concepts from the text chapters 6-10 to develop three strategies in response to the change in environment.

Explanation of the current competitive landscape and why the existing strategies will no longer work.

Strategic response #1: Describe a possible solution to the environmental changes supported with concepts from the text chapters 6-10. Explicitly note the textbook concepts.

Strategic response #2: Describe a possible solution to the environmental changes supported with concepts from the text chapters 6-10. Explicitly note the textbook concepts.

Strategic response #3: Describe a possible solution to the environmental changes supported with concepts from the text chapters 6-10. Explicitly note the textbook concepts.

WORKSHOP FIVE

SECTION 4: IMPLEMENTATION

This section of the presentation explains how the company should implement your solution(s) based on your recommendations in Section 3. This section is based on your creative thinking regarding the text concepts in chapters 11 and 12 and prior course work that might be appropriate to your company’s situation.

Implementation plan for strategy #1: Describe how you will implement the strategy supported with concepts from the text chapters 11-12. Explicitly note the textbook concepts.

Implementation plan for strategy #2: Describe how you will implement the strategy supported with concepts from the text chapters 11-12. Explicitly note the textbook concepts.

Implementation plan for strategy #3: Describe how you will implement the strategy supported with concepts from the text chapters 11-12. Explicitly note the textbook concepts.

Concluding thoughts.

Appendix A – Internal Financial Analysis