E-Marketing Analytics (Tracking events-Marketing Campaigns-E-Commerce Transactions)

Assignment: Tracking (Google Analytics)

This assignment will assess the following competency: Evaluate the implementation of e-marketing analytics.

Directions: For this assignment you will compose an essay in response to the following directions:

Compare and contrast the mechanics of tracking Events, Campaigns and E-Commerce Transactions.

This essay needs to be 2-3 pages long; the title page and the reference list do not count as pages for the assignment. You must have 2-3 pages of text in addition to the title page and reference list.

Submit this assignment to your instructor via the dropbox Assignment: Tracking. This assignment is worth 60 points; grading will be based on the General Writing Rubric, located under "Course Information."