Case Study 13-1

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MG370 Management Information Systems

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Case Study 4

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Case Study 13-1: AI-Based Software Helps Businesses Better Understand Customers (Textbook Page 346 and MindTap Module 13 Case Studies)

Instructions: You must use this template to answer the case questions from the case study available in MindTap and in your textbook. Submit your completed case study at its associated case study upload link in the Case Studies content area of this course in Blackboard. DO NOT submit your completed case study into MindTap. Only a completed case study submitted to its upload link in the Care Studies will be considered for grading. The answer boxes will expand to fit the text entered. DO NOT change the original filename of this template file.

Q1:

Answer:

What were the three main problems were Scotts Miracle-Gro facing?

Q2:

Answer:

Which software was used to analyze data collected by Scotts?

Q3

Answer:

How does a software tool such as Luminoso analyze data?

Q4:

Answer:

What are three strategic applications of software tools such as Luminoso?