2000 word essay need clean and intellectual work

1. Executive summary

Grade Descriptor

10%

There is a particularly excellent overview of the business outlining and describing key points and issues required. An exceptional clear description of the product/service and its advantages (point 1. what is the product/service). A particularly excellent articulation of the mission statement and company objectives (point 2: how you make money). An exceptional excellent demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

A*

90-100

Marks

There is an excellent overview of the business outlining and describing key points and issues required. An excellent and clear description of the product/service and its advantages (point 1. what is the product/service). An excellent articulation of the mission statement and company objectives (point 2: how you make money). An excellent demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good overview of the business outlining and describing key points and issues required. A very good and clear description of the product/service and its advantages (point 1. what is the product/service). A very good articulation of the mission statement and company objectives (point 2: how you make money). A very good demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good overview of the business outlining and describing key points and issues required. A good and clear description of the product/service and its advantages (point 1. what is the product/service). A good articulation of the mission statement and company objectives (point 2: how you make money). A good demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate overview of the business outlining and describing key points and issues required. An adequate but likely limited description of the product/service and its advantages (point 1. what is the product/service). An adequate articulation of the mission statement and company objectives (point 2: how you make money). An adequate but likely limited demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate overview of the business and a few of key points and issues required are missing in the description. An inadequate description of the product/service with too-limited description of its advantages (point 1. what is the product/service). An inadequate articulation of the mission statement and company objectives (point 2: how you make money). An inadequate demonstration of the company's outstanding ability to deliver on their business objectives through their people and processes (point 3: why is this a good business to invest in).

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate overview of the business and some of key points and issues required are missing in the description. An inadequate description of the product/service and a basic description of its advantages is missing (point 1. what is the product/service). The mission statement and company objective are either inadequate or missing (point 2: how you make money). A narrative of the company's outstanding ability to deliver on their business objectives through their people and processes is either inadequate or missing (point 3: why is this a good business to invest in).

F

0-29 Marks

2. Strategic content

Grade Descriptor

20%

There is a particularly excellent summary of the overall strategic direction in terms of reasons for starting the business, company's value proposition, and its competitive advantage (internal environment analysis, business strategy). There is an exceptional excellent description and analysis of the industry through which the company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market are identified. In particular, there is a particularly excellent analysis of major competitors. If there is a framework of any type (there is no requirement for one) applied in analysis, this is particularly excellent. There is a particularly excellent description of the proposed organizational structure including the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team.

A*

90-100

Marks

There is an excellent summary of the overall strategic direction in terms of reasons for starting the business, company's value proposition, and its competitive advantage (internal environment analysis, business strategy). There is an excellent description and analysis of the industry through which the company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market are identified. In particular, there is an excellent analysis of major competitors. If there is a framework of any type (there is no requirement for one) applied in analysis, this is particularly excellent. There is an excellent description of the proposed organizational structure including the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good summary of the overall strategic direction in terms of reasons for starting the business, company's value proposition, and its competitive advantage (internal environment analysis, business strategy). There is a very good description and analysis of the industry through which the company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market are identified. In particular, there is a very good analysis of major competitors. If there is a framework of any type (there is no requirement for one) applied in analysis, this is very good. There is a very good description of the proposed organizational structure including the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good summary of the overall strategic direction, including most of the key elements required (reasons for starting the business, company's value proposition, and its internal environment analysis, business strategy). There is a good description and analysis of the industry through which most of the key elements, in terms of the company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market are identified. In particular, there is a good analysis of major competitors and including most of the elements required. If there is a framework of any type (there is no requirement for one) applied in analysis, this is good. There is a good description of the proposed organizational structure including most of the important elements (the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team).

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate summary of the overall strategic direction, but likely-limited in the description of key elements required (reasons for starting the business, company's value proposition, and its internal environment analysis, competitive advantage). There is an adequate description and analysis of the industry through which most of the key elements (company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market) are identified. There is an adequate narrative of major competitors and including most of the elements required. If there is a framework of any type (there is no requirement for one) applied in analysis, this is adequate. There is an adequate description of the proposed organizational structure including most of the important elements (the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team).

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate summary of the overall strategic direction, but too-limited in the description of key elements required (reasons for starting the business, company's value proposition, and its internal environment analysis, competitive advantage). There is an inadequate description and analysis of the industry through which a few of the key elements (company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market) are either identified or missing. There is an inadequate narrative of major competitors. If there is a framework of any type (there is no requirement for one) applied in analysis, this is inadequate. There is an inadequate description of the proposed organizational structure and a few of the important elements (the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team) are either inadequate or missing.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is an inadequate summary of the overall strategic direction, the description of key elements required (reasons for starting the business, company's value proposition, and its competitive advantage) is missing. There is an inadequate description and analysis of the industry through which most of the key elements (company's position in the industry, the opportunities and threats in the industry, the overall trends and outlook, the target market) are either identified or missing. There is an inadequate narrative of major competitors. If there is a framework of any type (there is no requirement for one) applied in analysis, this is not satisfactory. There is an inadequate description of the proposed organizational structure and some of the important elements (the form of ownership, organizational chart, qualifications, expertise, roles of members of the management team) are missing.

F

0-29 Marks

3. Marketing plan

Grade Descriptor

20%

There is an exceptional excellent demonstration in understanding of the target market, and a particularly excellent description of the characteristics of the target market via relevant research. The marketing mix is given an exceptional excellent explanation and all elements are clearly related to the product/service. There is a particularly excellent demonstration in the overall marketing strategy that the product/service meets the needs of the target market. The marketing plan budget is reasonable and realistic.

A*

90-100

Marks

There is an excellent demonstration of understanding of the target market, and an excellent description of the characteristics of the target market via relevant research. The marketing mix is given an excellent explanation, and all elements are clearly related to the product/service. There is an excellent demonstration in the overall marketing strategy that the product/service meets the needs of the target market. The marketing plan budget is reasonable and realistic.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good demonstration in understanding of the target market, and a very good description of the characteristics of the target market via relevant research. The marketing mix is given a very good explanation, and all elements are clearly related to the product/service. There is a very good demonstration in the overall marketing strategy that the product/service meets the needs of the target market. The marketing plan budget is likely reasonable and realistic.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good demonstration in understanding of the target market, and a good description of the characteristics of the target market via relevant research. The marketing mix is given a good explanation, and all elements are likely related to the product/service. There is a good demonstration in the overall marketing strategy that the product/service likely meets the needs of the target market. The marketing plan budget is likely reasonable and realistic.

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate demonstration in understanding of the target market, and an adequate description of the characteristics of the target market via relevant research. The marketing mix is given an adequate explanation, and most of elements are likely related to the product/service. There is an adequate demonstration in the overall marketing strategy that the product/service likely meets the needs of the target market. The marketing plan budget is likely acceptable but needs a realistic check.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate demonstration in understanding of the target market, and an inadequate description of the characteristics of the target market via relevant research. The marketing mix is given an inadequate explanation, and a few of elements are unlikely related to the product/service. There is an inadequate demonstration in the overall marketing strategy that the product/service likely meets the needs of the target market. The marketing plan budget is likely unreasonable and unrealistic.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is an inadequate demonstration in understanding of the target market, and an inadequate description of the characteristics of the target market. The marketing mix is given an inadequate explanation, and some of key elements are unlikely related to the product/service. There is an inadequate demonstration in the overall marketing strategy that the product/service likely meets the needs of the target market. The marketing plan budget is not reasonable and realistic.

F

0-29 Marks

4. Financial plan

Grade Descriptor

20%

There is a particular excellent description and analysis of the initial and ongoing financing and financial management. There is an exceptional excellent explanation of source of capital, sales forecasts, and income projections. There is a particular excellent demonstration in understanding of cost breakdown and applying break-even calculation and analysis. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are particularly excellent. Risks and exit strategies are given a particular excellent consideration and analysis.

A*

90-100

Marks

There is an excellent description and analysis of the initial and ongoing financing and financial management. There is an excellent explanation of source of capital, sales forecasts, and income projections. There is an excellent demonstration in understanding of cost breakdown and applying break-even calculation and analysis. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are excellent. Risks and exit strategies are given an excellent consideration and analysis.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good description and analysis of the initial and ongoing financing and financial management. There is a very good explanation of source of capital, sales forecasts, and income projections. There is a very good demonstration in understanding of cost breakdown and applying break-even calculation and analysis. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are very good. Risks and exit strategies are given a very good consideration and analysis.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good description and analysis of most of the initial and ongoing financing and financial management. The most part of the explanation of source of capital, sales forecasts, and income projections is appropriate. There is a good demonstration in understanding of most of part of the cost breakdown and break-even analysis. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are good but is limited in explanation. Risks and exit strategies are given a good consideration but analysis is likely limited.

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate description but just about the initial and ongoing financing and financial management. The most part of the explanation of source of capital, sales forecasts, and income projections is appropriate but likely limited in analysis. There is an adequate demonstration in understanding of cost breakdown and applying break-even calculation but is likely limited in the accuracy. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are likely adequate. Risks and exit strategies are given an adequate consideration but limited in analysis.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate description and analysis of the initial and ongoing financing and financial management. There is inadequate explanation of source of capital, sales forecasts, and income projections and too-likely limited in analysis. There is an inadequate demonstration in understanding of cost breakdown and applying break-even calculation. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are inadequate in explanation. Analysis of risks and exit strategies is either inadequate or missing.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is an inadequate description and analysis of the initial and ongoing financing and financial management. The explanation of source of capital, sales forecasts, and income projections is either inadequate or missing. There is too-likely limited understanding of cost breakdown and applying break-even analysis. If other financial tools in reporting financial returns (income statement, cash flow forecast, profit margins) are employed, they are inadequate in explanation. Analysis of risks and exit strategies is either inadequate or missing.

F

0-29 Marks

4. Operations plan

Grade Descriptor

20%

There is a particularly excellent description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives. The human resources and other types of resource needs are given an exceptional excellent description and analysis. There is a particularly excellent understanding and thoroughly explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is particularly excellent.

A*

90-100

Marks

There is an excellent description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives. The human resources and other types of resource needs are given an excellent description and analysis. There is an excellent understanding and thoroughly explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is excellent.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives. The human resources and other types of resource needs are given a very good description and analysis. There is a very good understanding and comprehensively explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is very good.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives. Resource needs in the human and other types are analyzed and are for the most part appropriate. There is a good understanding and well-explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is good.

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives and is for the most part appropriate. Resource needs in the human and other types are analyzed but likely limited in appropriateness. There is an adequate understanding and basically explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is just adequate.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives and is for some part inappropriate. Resource needs in the human and other types are inadequately analyzed and too-likely limited in appropriateness. There is an inadequate understanding and inadequately explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is inadequate.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is an inadequate description of the resources and processes needed for the day-to-day functioning of the company in order to achieve the strategic goals and objectives and is for most part inappropriate. Resource needs in the human and other types are inadequately analyzed and too-likely limited in understanding. There is an inadequate understanding and inadequately explained production process through which inputs are transformed into outputs. If extra analysis, such as capacity, quality control, and source of supply, is carried out, this is not satisfactory.

F

0-29 Marks

6. Overall structure and professional presentation of report

Grade Descriptor

10%

The work is presented in an exceptionally highly professional manner in all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard at all in order to ‘follow the plot’ given the exceptional ‘story telling’. The lay person can easily understand it. If there is jargon, it is fully explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of an exceptional report writer. There are no grammatical and/or other errors at sentence level. There are no errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is excellent. The ‘story’ of a business creation is exceptionally well told; there is an exceptionally high level of clarity, focus and cogency in communication at all levels.

A*

90-100

Marks

The work is presented in a highly professional manner in all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard in order to ‘follow the plot’ given the excellent ‘story telling’. The lay person can easily understand it. If there is jargon, it is fully explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of the report writer. There are no, or hardly any, grammatical and/or other errors at sentence level. There are no, or hardly any, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is excellent. The ‘story’ of a business creation is excellently told; there is a high level of clarity, focus and cogency in communication at all levels.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

The work is presented in a very professional manner in nearly all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard in order to ‘follow the plot’ given the very good ‘story telling’. The lay person can easily understand it. If there is jargon, it is very well explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of the report writer. There are no, or hardly any, grammatical and/or other errors at sentence level. There are no, or hardly any, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is very good. The ‘story’ of a business creation is very well told; there is clarity, focus and cogency in communication at all levels.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

The work is presented in a professional manner in most respects. The work mostly adheres to the requirements described in the study guide/other documentation associated with this. The reader does not have to work too hard in order to ‘follow the plot’ given the good ‘story telling’. The lay person can understand it. If there is jargon, it is explained. Material taken from other sources is for the most part accurately paraphrased; the text/style/content is for the most part that of the report writer. There are likely some, but not many, grammatical and/or other errors at sentence level. There are likely some, but not many, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is good. The ‘story’ of a business creation is well told; there is clarity and focus in communication at all levels

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

The work is presented in a reasonably professional manner. The work mostly adheres to the requirements described in the study guide/other documentation associated with this. The reader does not have to work too hard in order to ‘follow the plot’ given the reasonable ‘story telling’. The lay person can understand it for the most part. If there is jargon, it is explained reasonably well. Material taken from other sources is for the most part reasonably accurately paraphrased; the text/style/content is for the most part that of the report writer. There are likely some or many grammatical and/or other errors at sentence level. There are likely some or many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is adequate. The ‘story’ of a business creation is adequately told; there is effective communication at all levels.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. The work is presented in an unprofessional manner. The work does not adhere to the requirements described in the study guide/other documentation associated with this. The reader has to work too hard in order to ‘follow the plot’ given the poor ‘story telling’. The lay person has great difficulty understanding it. Jargon is either not adequately explained or is not explained at all. Material taken from other sources is not sufficiently well paraphrased. There are too many grammatical and/or other errors at sentence level. There are too many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is inadequate. The ‘story’ of a business creation is not adequately told; there is a lack of effective communication at all levels.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. The work is presented in an unprofessional manner. The work does not adhere to the requirements described in the study guide/other documentation associated with this. The reader has to work too hard in order to ‘follow the plot’ given the poor ‘story telling’. The lay person has great difficulty understanding it. Jargon is either not adequately explained or is not explained at all. Material taken from other sources is not sufficiently well paraphrased. There are too many grammatical and/or other errors at sentence level. There are too many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is inadequate. The ‘story’ of a business creation is not adequately told; there is a lack of effective communication at all levels.

F

0-29 Marks

1. Overall structure and professional presentation of report

Grade Descriptor

10%

The work is presented in an exceptionally highly professional manner in all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard at all in order to ‘follow the plot’ given the exceptional ‘story telling’. The lay person can easily understand it. If there is jargon, it is fully explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of an exceptional report writer. There are no grammatical and/or other errors at sentence level. There are no errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is excellent. The ‘story’ of a self-reflection in Entrepreneurship learning is exceptionally well told; there is an exceptionally high level of clarity, focus, logic and cogency in communication at all levels.

A*

90-100

Marks

The work is presented in a highly professional manner in all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard in order to ‘follow the plot’ given the excellent ‘story telling’. The lay person can easily understand it. If there is jargon, it is fully explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of the report writer. There are no, or hardly any, grammatical and/or other errors at sentence level. There are no, or hardly any, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is excellent. The ‘story’ of a self-reflection in Entrepreneurship learning is excellently told; there is a high level of clarity, focus, logic and cogency in communication at all levels.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

The work is presented in a very professional manner in nearly all respects. The work adheres fully to the requirements described in the study guide/other documentation associated with this. The reader does not have to work hard in order to ‘follow the plot’ given the very good ‘story telling’. The lay person can easily understand it. If there is jargon, it is very well explained. Material taken from other sources is accurately paraphrased; the text/style/content is that of the report writer. There are no, or hardly any, grammatical and/or other errors at sentence level. There are no, or hardly any, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is very good. The ‘story’ of a self-reflection in Entrepreneurship learning is very well told; there is clarity, focus, logic and cogency in communication at all levels.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

The work is presented in a professional manner in most respects. The work mostly adheres to the requirements described in the study guide/other documentation associated with this. The reader does not have to work too hard in order to ‘follow the plot’ given the good ‘story telling’. The lay person can understand it. If there is jargon, it is explained. Material taken from other sources is for the most part accurately paraphrased; the text/style/content is for the most part that of the report writer. There are likely some, but not many, grammatical and/or other errors at sentence level. There are likely some, but not many, errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is good. The ‘story’ of a self-reflection in Entrepreneurship learning is well told; there is clarity and focus in communication at all levels

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

The work is presented in a reasonably professional manner. The work mostly adheres to the requirements described in the study guide/other documentation associated with this. The reader does not have to work too hard in order to ‘follow the plot’ given the reasonable ‘story telling’. The lay person can understand it for the most part. If there is jargon, it is explained reasonably well. Material taken from other sources is for the most part reasonably accurately paraphrased; the text/style/content is for the most part that of the report writer. There are likely some or many grammatical and/or other errors at sentence level. There are likely some or many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is adequate. The ‘story’ of a self-reflection in Entrepreneurship learning is adequately told; there is effective communication at all levels.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. The work is presented in an unprofessional manner. The work does not adhere to the requirements described in the study guide/other documentation associated with this. The reader has to work too hard in order to ‘follow the plot’ given the poor ‘story telling’. The lay person has great difficulty understanding it. Jargon is either not adequately explained or is not explained at all. Material taken from other sources is not sufficiently well paraphrased. There are too many grammatical and/or other errors at sentence level. There are too many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is inadequate. The ‘story’ of a self-reflection in Entrepreneurship learning is not adequately told; there is a lack of effective communication at all levels.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. The work is presented in an unprofessional manner. The work does not adhere to the requirements described in the study guide/other documentation associated with this. The reader has to work too hard in order to ‘follow the plot’ given the poor ‘story telling’. The lay person has great difficulty understanding it. Jargon is either not adequately explained or is not explained at all. Material taken from other sources is not sufficiently well paraphrased. There are too many grammatical and/or other errors at sentence level. There are too many errors or inconsistencies when it comes to the citations/references. The organisation of the text at the structural level (paragraphs, sections) is inadequate. The ‘story’ of a self-reflection in Entrepreneurship learning is not adequately told; there is a lack of effective communication at all levels.

F

0-29 Marks

2. Demonstrate cognitive skills of critical thinking, analysis and synthesis

Grade Descriptor

90%

There is a particularly excellent demonstration of a sophisticated, critical, and thorough understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is an exceptional excellent narrative thread with sound examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are plentiful and wholly appropriate. The discussion, drawing on a particularly excellent interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is highly sophisticated in its critical powers. The analysis demonstrates an exceptional excellent insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is particularly excellent in terms of accurate interpretation, understanding and application. There is exceptional excellent evidence showing the ability in synthesizing theory and practice to develop a well-argued and logically constructed self reflection and evaluation of entrepreneurship learning with sound supporting evidences.

A*

90-100

Marks

There is an excellent demonstration of a sophisticated, critical, and thorough understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is an excellent narrative thread with sound examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are substantial and wholly appropriate. The discussion, drawing on an excellent interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is sophisticated in its critical powers. The analysis demonstrates an excellent insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is excellent in terms of accurate interpretation, understanding and application. There is an excellent evidence showing the ability in synthesizing theory and practice to develop a well-argued and logically constructed self reflection and evaluation of entrepreneurship learning with sound supporting evidences.

A+, A, A-

70-89 Marks (70-72 = A-) (73-79 = A) (80-89 = A+)

There is a very good demonstration of a systematic, critical, and very good understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is a very good narrative thread with sound examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are sufficient and appropriate. The discussion, drawing on a very good interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is very good in its critical powers. The analysis demonstrates a very good insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is very good in terms of accurate interpretation, understanding and application. There is a very good evidence showing the ability in synthesizing theory and practice to develop a well-argued and logically constructed self reflection and evaluation of entrepreneurship learning with sufficient supporting evidences.

B+, B, B-

60-69 Marks (60-62 = B-) (63-67 = B) (68-69 = B+)

There is a good demonstration of a systematic, critical, and good understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is a good narrative thread with examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are basic and appropriate. The discussion, drawing on a good interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is good in its critical powers. The analysis demonstrates a good insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is good in terms of basic interpretation and application, but likely limited in analysis. There is a good evidence showing the ability in synthesizing theory and practice to develop a logically constructed self reflection and evaluation of entrepreneurship learning with basic supporting evidences.

C+, C, C-

50-59 Marks (50-52 = C-) (53-57 = C) (58-59 = C+)

There is an adequate demonstration of a systematic, descriptive, and basic understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is an adequate narrative thread with examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are basic and adequate. The discussion, drawing on an adequate interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is appropriate. The analysis demonstrates an adequate insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is adequate in terms of basic interpretation and application, but too-likely limited in analysis. There is adequate evidence showing the ability in synthesizing theory and practice to develop a basically constructed self reflection and evaluation of entrepreneurship learning with likely supporting evidences.

D+, D, D-

40-49 Marks (40-42 = D-) (43-47 = D) (48-49 = D+)

There is evidence of deficiencies which mean that the threshold standard (D-) has not been met. This may be due to any number of the following. There is an inadequate demonstration of a systematic and basic understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is an inadequate narrative thread with insufficient examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are inadequate and insufficient. The discussion, drawing on an interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is inadequate. The analysis demonstrates an inadequate insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is inadequate in terms of basic interpretation and application. There is inadequate evidence showing the ability in synthesizing theory and practice to develop a basically constructed self reflection and evaluation of entrepreneurship learning and supporting evidences are inadequate.

E+, E, E-

30-39 Marks (30-32 = E-) (33-37 = E) (38-39 = E+)

The work is unacceptable. The work presented does not show achievement of some (or all) of the learning outcomes described for this aspect of the task. This may be due to most of, or all of, the following. There is an inadequate demonstration of a threshold level understanding of Entrepreneurship and the related application in the context of the business plan development process and theoretical learning. There is an inadequate narrative thread with too-limited examples to reflect and demonstrate personal development during both the practical (business plan development) and theoretical learning process. The theories applied in the analysis are inadequate and insufficient. The discussion, drawing on an interpretation and understanding of a business plan and relevant entrepreneurial theories gathered to support the arguments made, is either inadequate or missing. The analysis demonstrates an inadequate insight into the personal development in terms of entrepreneurial mindset and skills. If there is an appropriate framework of any type, this is inadequate in terms of basic interpretation and application. There is inadequate evidence showing the ability in synthesizing theory and practice to develop a basically constructed self reflection and evaluation of entrepreneurship learning and supporting evidences are either inadequate or missing.

F

0-29 Marks