metrics for innovation

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Metrictable.docx

Metric

INAGG, Inc.

AMMB, Inc.

Number of active projects

12

6

Research and development (R&D) budget

$10M

$14M

R&D headcount

52

33

% of sales from products introduced in the past four years

15%

35%

Number of new products launched in the past four years

7

3

Employee time dedicated to experimenting with new products

Not tracked

10%

Number of patents in the last four years

7

23

Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of time in business.