The Final Un' ad
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Methods_of_resistance_creating_the_un_ad3.pptxMethods of Resistance
The Creating an ‘un’ ad Project
The Creating an ‘un’ ad Project
At the end of Chapter 6, we highlighted several ways to resist conformity (e.g., reactance and asserting uniqueness). A similar concept was highlighted in Chapter 7, where we highlighted ways to resist persuasion (e.g., strengthening personal commitments, attitude inoculation, practice, etc.).
This assignment requires you to create an ‘un’ ad. I know that’s not a ‘real’ term but it’s the best one that fits this assignment.
Keep reading
Recall the previous assignment that you completed. In it, you had to select and critically analyze an ad. Items d and e required you to think of who is disregarded by the ad and to describe the suffering, exploitation, etc., that is hidden from view.
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This assignment requires you to redesign the ad (that you chose for the previous assignment) in a way that incorporates items d and e. Such that, you highlight those in your newly-created ad and make it less appealing.
Please get as creative and detailed as you like. What is most important is that you include each of the following:
State which ad you used originally (e.g., show a picture or show a brief clip)
Restate your answers to d and e (note: if you didn’t highlight any before, DIG DEEPER and find some)
Incorporate those into your newly conceived ‘un’ ad
Clearly state how you incorporated ‘d’ and ‘e’ in your ‘un’ ad
State the method of resistance that you’re using. Explain and be specific.
An example is on the next slide
The Creating an ‘un’ ad Project
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Example project: The ‘un ad’ for marijuana
Original ad
D: Disregarded - Among others, people
with breathing difficulties
E. Suffering and Exploitation – 2nd hand smoke ‘really’ can kill some people; a lot of people are imprisoned for decades over marijuana-related charges in the same states where the sale of it now is legal (!)
3.
Whether it’s marijuana or tobacco:
1) smoking is still harmful to your health;
and
2) 2nd-hand smoke is still deadly.
If the sale of marijuana is legalized, keep that same energy and:
1) Reduce the sentences of people currently imprisoned for the sale of it;
and
2) Change the ‘felon’ status of those convicted of the sale of it
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4) In my first ad, I inserted a statement in the ad that acknowledged… In my second ad, I highlighted the hypocrisy by…
5) I’m looking forward to reading your answers to #’s 4 and 5.
Please submit your project as a doc., ppt., or a film. It’s really up to you. Feel free to be as creative as you like!
Photo citation: https://www.cbc.ca/news/politics/trudeau-marijuana-cannabis-facebook-1.4714646
