3-page paper

Methodology Section

Donte Walker

Department of Business and Technology, William Woods University

BUS 585- Intergrated Studies and Business Administration – Fall 2 2022

Dr. Leathers

Quantitative and qualitative approaches are the two basic types of research methods that should always be utilized in the field of research. Quantitative methods focus more on numerical data and provide and analyze that data, whereas qualitative methods place more emphasis on narrative data and provide and analyze that data. Both quantitative and qualitative methods collect and analyze data (Basias & Pollalis, 2018). The primary objective of this research paper written in the style of a case study is to investigate the success that Honda has had in globe. This investigation will focus on the company's entry modes, the entry obstacles, and the trade barriers, as well as how these aspects influence Honda's decision-making. As a direct consequence of this, the research approach that was taken was qualitative. Case studies can be developed by conducting in-depth analyses of events, and qualitative research can be of assistance by shining light on the conditions in question as they exist in the real world. Any study of social phenomena that involves the researcher using a wide variety of empirical data to assess a case in order to obtain a deeper understanding of the subject matter is considered to be qualitative research. In order for the researcher to obtain a comprehensive comprehension, this study takes a qualitative approach to Honda's research in order to conduct the investigation.

PESTEL, which is one of the most effective tools for conducting macro-environment analysis for the purposes of conducting company operations, as well as the theories of joint venture and exporting and totally owned subsidiary, will serve as the initial foci of this article. Next, as a case study, we'll investigate Honda Motors to find out more about the business's approach to market entry. In this situation, we will use the OLI paradigm to investigate Honda's entry mode strategy, after which we will provide an analysis of our findings as well as some suggestions for how the corporation might better its future expansion into new markets (Borgstede & Scholz, 2021). The techniques chapter devotes the majority of its discussion to the overarching research perspective. The paper will start with an introduction, then move on to a description of the research methodologies and strategies that were utilized, followed by the data collection, analysis, and interpretation sections. At long last, the report will wind down with a summary of any pertinent conclusions and recommendations.

The primary objective is to pinpoint Honda Motors' technology utilization across its numerous entry modes in various markets. From there, the objective is to construct a more solid basis upon which to advise the company on the most appropriate entry mode for its future global operations. Ultimately, the goal is to advise the company on the most effective entry mode for its future global operations. In light of the fact that this is of the utmost significance when it comes to the process of providing suggestions for the future operations of Honda all over the world, we will be doing research into the regulatory environment and entry difficulties.

In the process of doing research, both deductive and inductive thinking are utilized to an essential degree. According to this definition, the deductive method of inquiry comprises creating hypotheses in light of previously established scientific principles and theories, testing those hypotheses, and drawing legitimate and, at times, paradoxical conclusions from the results of those tests. In direct opposition to this is the inductive method, which centers on the accumulation and analysis of empirical facts in order to reach conclusions about the world and, ultimately, on the generation of novel concepts (Basias & Pollalis, 2018). Because qualitative research is naturally more subjective and able to adapt to altering priorities throughout the course of the research process, the inductive method finds widespread application within this methodology.

Since empirical data, statistics, yearly reports, and corporate websites were all reviewed in order to obtain information, the inductive technique was applied to produce this paper. This material was then studied in order to provide the researcher with an in-depth acquaintance with Honda.

References

Basias, N., & Pollalis, Y. (2018). Quantitative and qualitative research in business & technology: Justifying a suitable research methodology.  Review of Integrative Business and Economics Research,  7, 91-105.

Borgstede, M., & Scholz, M. (2021). Quantitative and Qualitative Approaches to Generalization and Replication–A Representationalist View.  Frontiers in psychology,  12, 605191.