How do ethical values influence the purchasers of luxury goods

I want to investigate explore on ethical values influence the purchasers of luxury goods, the purchasers are chinese student living and studying in the UK. And research the exploitation of animals in the luxury.

So, the research questions as shown below:

a. Customer perceived value for luxury goods

b. The impact of ethical consumption on the chinese student in the uk

c. Exploring the impact of the use of luxury animals on the purchase of luxury goods

1. research design

ref: mark saunders 2006

2.Philosophy association

According to Johnston (2018) Researched that Three basic ‘families’ of research proposal, I choose the family 2.

My Philosophy is Critical Realism from Ontology.

Most people and students are Realists so it is a good idea to state that you are a Realist (Sayer, 2010). In the study of Sayer (2010) that In the world of marketing there are some things like feelings, culture, experiences, processes that are ‘real’ but I can’t actually see or touch them exactly even though they exist.

3.content analysis

purpose, use, and implementation

data collection and analysis

4. research strategy

5.sampling strategy

6. data analysis

7. limitations and ethical considerations

philosophy_ ontology =realist

define from list in method in social science

epistemology == neo-positivism

strategy--- induction (data) grounded in the data

methodology: semi- quantitative

method: case questionnaires

technique: thematic analysis

output :charts

'I am interested in finding out about preferences and perception. To do this I will be taking a semi-quantitative approach (? give a definition) to provide descriptive statistics. I am not conducting a very large survey and therefore I will not be using SPSS to analyse correlations. (Saunders Lewis and Thornhill 2012). This means I am using a Case (define what a case is …. refer to Robert Yin )questionnaire.

A case is "An empirical inquiry that closely examines a contemporary phenomenon (the case) within its real-world context."