Marketing

Purpose

The goal of Part 1 is to experience the process of establishing a price from a single perspective.  Specifically, you will be acting as a seller called MetalCo.  Your primary mission is to determine a price you would be willing to accept for metal pads.  In Part 2, you will use this information in a synchronous meeting with a classmate in the opposite role (buyer PileCo) to negotiate a price for metal pads.

Task

Review the case information for the seller / manufacturer of Metal Pads

 .   Note that you will have some of the same information as buyer / customer PileCo , but also some information that is unique to MetalCo .

 Calculate the price you would be willing to accept for metal pads.  

 Consider how you would promote the new pads.

 Upload your analysis as a Word, Excel, or PDF file.  If necessary, it is possible to upload more than 1 file (e.g. Word and Excel).  Be sure to include your math and any rationale that supports how you got there.