Case write

Metabical4186-XLS-ENG1.xls

Ex 1

Exhibit 1
	% Of US Adults			US Adult
	Overweight	Obese	Severely Obese	Population
	(25 ≤ BMI < 30)	(30 ≤ BMI < 40)	(BMI ≥ 40)	(millions)*
1999 to 2000	34	25.8	4.7	209 in 2000
1988 to 1994	33	20.1	2.9	185 in 1990
1976 to 1980	31.6	14.4	No Data	163 in 1980
* US Adult population was approximately 230 million in 2008
	1999-2000
	Men (BMI > 25)	Women (BMI > 25)
	Prevalence (%)	Prevalence (%)
Overall	67	62
Age (Years)
20 to 34	58	51.5
35 to 44	67.6	63.6
45 to 54	71.3	64.7
55 to 64	72.5	73.1
65 to 74	77.2	70.1
75 and older	66.4	59.6
	2001
	Obesity
Education Level	Prevalence (%)
Less than High School	27.4
High School	23.2
Some College	21
College	15.7
	2001
Income Level	Obesity (%)
Less than $25,000	32.5
$25,000-$40,000	31.3
$40,000-$60,000	30.3
More than $60,000	26.8

Exhibit 2
	Weight Loss Price Comparison Summary			225
	Option	Description	Approximate Retail Price*
	Alli	Non-prescription, FDA approved weight loss drug for overweight individuals	$190 for three month supply			84
	OTC drugs	Herbal remedy, no FDA approval	$300 for three month supply
	Weight Watchers	Weight control program and meetings	$120 for three months
	Jenny Craig	Diet and weight control program that included prepackaged, delivered meals and support	$1000- $1600 for three months of program (includes food)		per day	1.75
	Gym Membership	Access to workout facilities	$245 for three month membership and initiation fee
	*Alli price comparison included initial starter pack and 90 day supply of pills				125
	OTC drug pricing based off MSRP, however deep discounts were usually available
	Weight Watchers price included monthly meeting pass and access and internet tools
	Jenny Craig price included membership fees and prepackaged food (replaced ~50% - 75% of the client’s normal food purchases)
	Average gym membership price included one-time initiation fee of approximately $125				105
					140	122.5
					1590
					40