Health Promotion Program

Mental Health for College Students Marketing Plan

4P’s

How it will be presented.

What it can provide.

Product

· Individual/ group psychotherapy/counseling

· It will help students get therapy or counseling for the issues they cannot handle alone.

· It will help students overcome the obstacles to well-being.

· Help to overcome any negative thoughts, behavior, or feeling.

· Therapy helps in improving focus on school or even at work.

· Reduces addition.

· Builds confidentiality.

· Diggs to identify symptom causes and offer alternative strategies for any bad behavior or feelings.

· It helps to improve quality of life by reducing stress and managing symptoms.

· Reduce college stigma.

Place

· Columbus, GA Community Centers

· College Campus meeting room

· Zoom Meetings

· Park Meetings

· Public Library Meeting Rooms

· Easy access for students to get to.

· Free environments for students who cannot afford transportation fees or internet services.

Promotion

· Facebook

· Instagram

· Student Email

· Text Messages

· School Postcard to dorms and homes

· The easiest method for getting the attention of social media students involved.

· People always have their phones, so that a text message would work great.

· Students receive text messages and emails all the time.

Price

· Value-based pricing will establish individual/group therapy/counseling prices. The following factors will determine the price:

· The issue being addressed and its severity.

· How the student will react to the therapy and the time taken to improve.

· The time they have stayed with the problem before consulting for assistance.

· Time is taken per session.

· Time of the day the service is needed.

· Students payability.

· Organization payability.

· Insurance programs.

· At first, the service will be offered generally to all the students as a promotion and advert of the service, then this will call for personal visitation, which will be paid.

· Quality individual therapy services.

· Acceptance of insurance to reduce the burden on our clients.

· Access to the service is easy. Therefore, the price will be determined by the method used to access the service.

· There is a high demand for quality counseling for many people; therefore, price skimming will help price the service.

· High availability of the therapy will lead to high pricing of the services.

· The inconvenience of the service will determine the price of the service because daytime service will be different from nighttime service provision.

· Taking to the organization staff or health club groups to organize a talk with the students, and the organization pays for them.