Quantitative Analysis #2 : 1 page memo

Memo

To:   Deacon Food Cooperative, Board of Directors

Cc:   Derrick Boone, WF Professor, Analyst

From:  Jack Smith, WF Student, Analyst

Date:   December 12, 2018

Subject: Acquire more customers that are…

Deacon Food Cooperative (DFC) has noticed a drop off in the average household amount spent on groceries each visit. The DFC is at risk losing retail revenue from

I recommend… we (blank) to increase the average household amount spent on groceries each visit.

Deacon Food Cooperative (DFC) is a member-owned local business that conveniently provides fresh, natural grocery items of the highest quality and best value to its members. An….increase sales requires a…. A…..will yield increased beverage and food revenue.

My team gathered quarterly data from the past….years. We charted retail sales from (year) and (year). The results are provided in Table 1. The regression analysis is based on the average per….We forecast total retail earnings per… to increase %. Additional quarterly gross profit of….from…alone.

Deacon Food Cooperative’s quarterly retail gross margin:

. 2017: $

. 2018: $

.

I recommend we:

· Spend $... on advertising the…

· Offer grocery specials on traditionally slow nights

· Upsell customers with rotating seasonal demos

We are 95% confident our retail earnings will be between $....and $....

per-quarter. We expect to recover our capital investment in….

ZB