How Can Uber Improve Its Customer Relationship Management: A 30 pages PPT(including comments showing what to say during the presentation) for 30 minutes presentation and Project Proposal

The main obstacle is the cost. To enhance customer experience and service quality, Uber obviously needs to pay more incentive to the drivers. However, Uber has never made any profit ever since it started and increasing incentives will even worsen Uber's financial situation.

Another obstacle is that, though people hate the price discrimination of Uber, it is an important tool to allow Uber to get more clients and more profit. If Uber has a fixed rate, it will be not affordable for some clients and not profitable enough for some other clients. Therefore Uber will loss a big part of profit and marketshare.