How Can Uber Improve Its Customer Relationship Management: A 30 pages PPT(including comments showing what to say during the presentation) for 30 minutes presentation and Project Proposal

Give some idea(s) of the type of Customer your CRM Case Study will target.  State why and how the Customer might be affected by your solution.

 

My case study will mainly target customers who value the quality of service, consistency of cost and convenience. Those users should be those who are willing to spend money on services that worth it, but also price sensitive if they are overpaying. I will focus more on Uber Eats users more than the Uber ride users. 

My solutions will make users happier and trust Uber better, and therefore less likely to switch to other service providers.