How Can Uber Improve Its Customer Relationship Management: A 30 pages PPT(including comments showing what to say during the presentation) for 30 minutes presentation and Project Proposal

List of Business problems that your thesis proposal will solve

  1. Gradually lowering quality of service

1. Long time users tend to switch to other riding sharing platforms due to the price discrimination 

 

Restrict your research to 2 - 3 specific problem

1. Is price discrimination necessary?

2. Will having higher standard of service raise the cost to a level that the Uber cannot take.

3. If these cannot be changed, how should Uber deal with losing customers due to these reasons

 

Identify how principles will benefit this organization

I need further research on this question

The goal is to enhance the user experience without lowering the profit and increasing the cost.