How Can Uber Improve Its Customer Relationship Management: A 30 pages PPT(including comments showing what to say during the presentation) for 30 minutes presentation and Project Proposal

How has the company failed to develop a CRM strategy or technology?

 

1. Uber’s CRM based completely on the money they gave. Used to give customers a lot of good deals and start to charge more and more fees and providing worse services as its financial situation worsen

2. Uber’s public image became bad because of things such as price discrimination, refusing to take care of the drivers as employees, and sex harassment scandals. 

Develop a list of items that your CRM recommendation will resolve.

1. Start to present itself as a car service company instead of a ride-sharing platform—— ask customers to rate the Uber as a company, not to rate drivers

2. Set a standard for Uber eats delivering partners. Put more responsibility on delivering partners as they did to the drivers.

3. Stop price discrimination 

4. Spend more money in PR