Meetings and Conference Planning

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Meetings and Conference Planning

Group Project: Developing an Activities Agenda for a two-day Medical Tourism Marketing Conference

Due: Week 13 (30%)

Instructions: Read and follow the instructions and the RUBRIC carefully for a chance to the highest mark.

*Work in your groups (Group names MUST be submitted to the teacher by Week 9 OR the teacher will make the groups )

*Develop an agenda for a two-day marketing conference for Medical Tourism

*The conference will last 2 days

*The objective of the conference: To get customers for your client. SELL your client’s services to these foreign visitors. During this event YOU, the event planner, has the job to SELL the services of your CLIENT to the CUSTOMERS. For that YOU will have QUALIFIED speakers/presenters to EXPLAIN what the CLIENT can do for the CUSTOMERS. YOU will have activities where the CUSTOMERS can SEE what they will get if they buy the services. YOU will ENTERTAIN the CUSTOMERS with FUN and UNIQUE activities that will make them feel HAPPY and WELCOME to the both the facility and this foreign country they are visiting.

*The client: The international hospital, clinic, or resort that hired you to plan and execute this marketing event

*The customer: The patients or guests that will purchase the services from your client.

*The services: You MUST tailor the conference for a particular group of people (customers) looking for a particular service. For example: *Oncology *Cardiovascular diseases *Dentistry *Infertility *Plastic surgery *Beauty and Wellness

*Choose ONLY ONE group of customers looking for ONE TYPE of service.

*Look at the resources below as EXAMPLES for your work. You may NOT COPY the information on the examples, but you can modify it to guide you as you pick the venue, the topic, the dates, the presenters/speakers, the guests’ activities, etc.

*Speakers/presenters: Google REAL facilities for professional people for your sessions!

Your group must also find other resources on its own BECAUSE you need to find REAL professional SPEAKERS/PRESENTERS for your sessions! NOTE: You may use any of the names of professionals showing in the resources below. 😊

RUBRIC (20points)

Criteria	5pts	4pts	3pts	2pt	0pts.
Format	Work has: an agenda format a 2-days schedule a welcome/introduction session closing/summary session *clear marketing strategy (why is this client special?)	Work has: 4/5 of the criteria	Work has: 3/5 of the criteria	Work has 2/5 of the criteria	Work has not met the criteria.
Content	Each day work has: 2-3 proffessional presenters/ speakers 2-3 breakout discussion groups 2 entertaiment activities for the guests 1 facility tour *1 city tour	Work has: 4/5 of the criteria	Work has: 3/5 of the criteria	Work has 2/5 of the criteria	Work has not met the criteria.
Presentation	Work has: Client’s information, name, address, contact information design is suitable to the services being marketed Information can be seen/read easily Design is visually appealing	Work has: 4/5 of the criteria	Work has: 3/5 of the criteria	Work has 2/5 of the criteria	Work has not met the criteria.
English writing skills and clarity of information.	Project has 0 errors of spelling, grammar, mechanics, etc., AND the information is clear and logical.	Project has 1-3 errors of spelling, grammar, mechanics, etc., AND the information is clear and logical.	Project has 4-6 errors of spelling, grammar, mechanics, etc., AND the information is clear and logical.	Project has 4-6 errors of spelling, grammar, mechanics, etc., OR SOME of the information is NOT clear OR logical.	Project has 7+ errors of spelling, grammar, mechanics, etc., OR MOST of the information is NOT clear OR logical.