Provide a brand analysis report on Nissan Leaf and the Tesla Model 3.

10/22/2020 Meeting on Social Media Platforms

https://leocontent.umgc.edu/content/umuc/tgs/mba/mba640/2208/course-resource-list/meeting-on-the-importanceofbranding.html?ou=516043 1/1

Meeting on Social Media Platforms

Carlos Chance, the head of branding at Slate, Inc. soon hosts a kickoff web meeting asking

for the case team's insights into the company's logic on brand strategy.

"Social media is considered an important marketing communication channel, and it's a

crucial element of a company's branding strategy," Carlos stresses. "There has been shift

from text-centric to visually oriented experiences in social media platforms. The trend toward visual social media," he continues, "has been mainly driven by the increasing popularity of smartphones, as well as the enhancements in mobile internet services" (Li & Xie, 2020).

"I want you to research and discuss the role social media plays in an organization's

branding strategy," Carlos adds. "Business-to-consumer, or B2C, companies leverage social media platforms—mostly Facebook, Twitter, Instagram, YouTube, and Pinterest—to

target and engage their customers. I also want you to recommend two social media

platforms, including those listed here, and discuss how companies can leverage them to

enhance their branding strategy."

Contribute your thoughts in the Slate, Inc.'s project team discussion area, and discuss your

ideas with your team members.

References

Li, Y., & Xie, Y. (2020). Is a picture worth a thousand words? An empirical study of image

content and social media engagement. Journal of Marketing Research, 57(1), 1–19.

https://doi-org.ezproxy.umgc.edu/10.1177/0022243719881113

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