Media Planing

The following is market information showing 5 markets under consideration. The Total row is based on all 5 markets. Note: Do not round up while you are calculating.

In this scenario, what is the Estimated Value % for Market A? Report EV% at the first decimal point.

Question 2

One issue of a magazine reached 30% of a target group, which could build to 50% with 2 issues and 65% with 3 issues. If an ad is inserted in 3 issues of this magazine, what is theaverage frequency? Report your answer at the first decimal point.

Question 3

As a media planner, you placed an ad for Gatorade during Good Morning America and 60 Minutes. The network claims that each program is viewed by 700,000 adults. It is also known that 300,000 of these viewers see both programs. What is the gross impressions in this scenario?

Question options:

Question 4

One issue of a magazine reached 30% of a target group, which could build to 50% with 2 issues and 65% with 3 issues. What is 3 issue cume?

Question 5

Which of the following statements about “gross” is NOT true?

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You are to buy five insertions in TIME and 3 insertions in Vogue. The table below shows costs and the number of readers of the magazines. Answer the following questions based on the table below. Note: Do not round up while you are calculating.

Question 6

What is the gross impressions for Vogue?

Question 7

What is the total CPM for inserting ads in TIME and Vogue? Report your answer at the second decimal point (in terms of $ and cents). Note: Do not round up while you are calculating.

Question 8

Which magazine is more cost efficient?

The illustration below shows 14 households with televisions. Houses that are currently tuned-in watching television are indicated with a channel number (i.e., Ch2, Ch3, Ch4).

Question 9

What is HUT? Calculate HUT.

What is the share of audience for channel 2? Report your answers in whole numbers.

You are to buy five :30 ad spots on both CSI and Survivor. The table below shows rating points and cost for :30 ad spots for CSI and Survivor. Answer the following questions based on the table below. Note: Do not round up while you are calculating.

Question 11

What is the GRPs for CSI?

Question 12

What is the schedule totals’ CPP for placing ads in CSI and Survivor? Report your answers in whole numbers. Note: Do not round up while you are calculating.

Question 13

Which program is more cost efficient?

Your media plan includes this magazine schedule targeted to men ages 18-34 as shown below (A-H; total 8 men). Answer the following questions.

Question 14

How many total gross rating points (GRPs) are generated by the whole magazine schedule? Report your answers in whole numbers. Note: Do not round up while you are calculating.

Question 15

Calculate the reach for your magazine schedule. Report your answers in whole numbers.

Question 16

Calculate average frequency for your magazine schedule. Report your answer at the first decimal point. Note: Do not round up while you are calculating.