mktg 420

Marketing 420 Advertising

Media Flight Plan Assignment

Winter 2019

Victors’s Mexican Food 78010 Country Club Suite 400, Palm Desert, CA is planning an open house on April 1st 2019 with music, food, and beverages. They are expecting about 500 customers for the event. The audience is similar age and demographics of your friends and their family. You have been asked to put together a media plan that would communicate the event to the interested target market. You are not concerned about writing the creative message just the specific type and goal of the message. Please keep everything brief as you determine what media to use with your target market of friends. Please briefly justify the use or nonuse of each social media mediums and vehicles. All the social media does not have to be used or scheduled for every day. Please provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a four week time period. Nothing is free, do your research online and provide approximate costs per spot. Have fun.

Target Market

Demographics

· Age

· Income

· Employment type

· Household income

· Marital status

· Household size

· Etc

Psychographics

· Entertainment

· Social class

· Food experience

· Etc.

SOCIAL MEDIA

TWITTER: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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FACEBOOK: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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INSTAGRAM: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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WEB and/or EMAIL: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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LINKEDIN: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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PINTEREST: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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SNAPCHAT: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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OTHER SOCIAL MEDIA: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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OTHER SOCIAL MEDIA: Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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TRADITIONAL MEDIA 1 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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TRADITIONAL MEDIA 2 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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TRADITIONAL MEDIA 3 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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TRADITIONAL MEDIA 4 Justify using or not using in Media Plan

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· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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NON-TRADITIONAL MEDIA 1 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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NON-TRADITIONAL MEDIA 2 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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NON-TRADITIONAL MEDIA 3 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

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NON-TRADITIONAL MEDIA 4 Justify using or not using in Media Plan

· Title

· Message Goal

· Images

· % of Audience Exposed

· Approximate cost per spot

· Total Cost

Week 1

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