Media Ethics

3 points

2 points

1 point

Score

Focus

Identifies ethical dilemma in detail and includes pertinent facts. Describes purpose of essay.

Identifies the dilemma and includes most relevant facts. Purpose of memo may be somewhat unclear.

Is vague about the dilemma and omits purpose of memo.

Organization

Organization enhances efficiency; order of information is logical and clear

Organization is slightly problematic though reader is able to get complete picture; ability to follow text is slowed due to reader confusion

Organization can’t be

identified; writing lacks sense of direction; content is strung together in loose, random

fashion

Critical Analysis

Provides a critical and comprehensive reflection on different perspectives relating to ethical considerations raised.

Provides some useful reflections on different perspectives relating to ethical considerations raised.

No critical reflection on different perspectives relating to ethical considerations.

Ethical Assessment

Demonstrates a sound understanding of the relevance of ethics in media writing/reporting.

Demonstrates a basic understanding of the relevance of ethics in media writing/reporting.

Demonstrates insufficient understanding of the relevance of ethics in media writing/reporting.

Vocabulary

Word selection creates mental imagery; words

convey intended message in precisely descriptively

Vocabulary is very basic, which leads to incomplete mental images; passive verbs, overused nouns, and lack of modifiers create fuzzy message

Vocabulary is flawed, resulting in impaired

meaning; wrong words are used; reader can’t picture message or content

Sentence structure

Sentence beginnings are varied and unique; a variety of sentence structures and connectives create fluidity and balance

Sentences are technically correct but not varied; writing sounds mechanical when read aloud

Sentence structure is

choppy, incomplete, run-on, rambling, or awkward; many sentences begin in same way and are simple structure (subject-verb-object); weak or no connectives

Mechanics

Spelling and punctuation are correct; no grammar/usage errors

Spelling and

punctuation is mostly correct; Inappropriate grammar/usage resulting from heavy

reliance on conversational

oral language

Frequent spelling errors; punctuation is missing or incorrect; errors in grammar/

usage are frequent and noticeable

Draft

(4 points)

Draft presented in class on due date; students participated in peer editing workshop