Media Assessment Conclusion

Media Assessment Conclusion

Media Assessment Page

. Take each of these media products and use your course concepts to provide a higher level of analysis. Be sure to use appropriate course concepts and explanations in answering questions.

1. News. Watch the following news story and then give your best answers to the related questions.

https://www.youtube.com/watch?time_continue=1&v=3isF8CCsWtE

                      

       a. State at least 2 criteria that were used by the news station in selecting this as a newsworthy item. Note which one you feel was the greatest reason in choosing this as a news story.

       b. State how newsworthy people are selected to comment on news. Note specifically which reason was most likely in the selection of this rural commentarian.

2. Hysteria over Media Effects. Skim the following article and then give your best answers using current media examples.

          The Sorrows of Young Werther

      a. State which theory is most likely to support the idea of mass media causing significant change in audience behavior, such as this article covers.

      b. Does your personal experience lead you to give any credibility to this mechanism of influence? Use an example as possible from your knowledge.

3. Music. Listen to the following song and then give your best answers to the following questions.

                   https://www.youtube.com/watch?v=py6PgXq0yDM

     a. Define at least two specific elements that define this as a popular song designed for a broad audience.

     b. What specific elements of this music, the song itself and the video, make clear that this is for the target audience?

     c. What elements of industry support would be needed to make this song popular at the level of Katy Perry or Taylor Swift songs in the US?

Please make sure to include :

News: Criteria

Two clear criteria noted.

Newsworthy criteria.

Clear criteria highly appropriate for this story.

Media Effects: Theory.

Clear, appropriate theory well-applied to this article.

Personal Experience of media effects.

Clear, appropriate mechanism clear and detailed example used.

Music: Demographics.

Two clear demographics well-focused on this specific song audience.

Targeting elements

Good, detailed statements clearly explaining how this product was designed for the targeted audience in both video and audio.

Industry Support to make this song a US hit.

Good use of course concepts explaining what would be needed to make this a US hit.