Summary of research
Media representations of active women: What are girls seeing and does it affect their self- concept? Daniels, Elizabeth A. . University of California, Santa Cruz, ProQuest Dissertations Publishing, 2006.
3219618.
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ABSTRACT Whereas some media portray unrealistic images of women's bodies and promote unattainable standards for
women's physical appearance, other media portray women as active and athletic. The present studies investigated
the prevalence of images of physically active women in magazines popular among adolescent girls (Study 1) and
examined the impact of images of women on girls' self-concept (Study 2). In Study 1, 7 magazines popular among
adolescent girls were analyzed for images of physically active women. Results revealed that only 7% of
photographs of women depicted physically active women, primarily engaged in fitness exercises rather than
sports. The sparse images of women athletes were coded for stereotypicality, athlete role, and ethnicity. Results
showed that women athletes were not more likely to be portrayed in feminine-stereotyped sports as compared to
masculine-stereotyped or neutral sports. They were generally depicted performing a sport as opposed to being
sexualized. Images depicted both White women and women of Color. Findings indicated that women athletes are
largely invisible in mainstream magazines teen girls read. A second experimental study investigated the impact of
media representations of women athletes on adolescent girls' self-concept. Girls (N = 350; M age = 14.97) viewed 5 photographs in one of four conditions---sexualized athletes; performance-focused athletes; sexualized non-
athletes; non-sexualized, non-athletes---and completed a survey on self-concept and media diet. Analyses showed
that girls who saw photos of performance-focused women athletes reported less body shame compared to girls
who saw photos of sexualized non-athlete women. Higher levels of magazine reading were associated with greater
body surveillance and body shame. Implications are discussed with regard to the possibility that performance-
focused images of women athletes may ameliorate body objectification in adolescent girls. In addition, girls who
read a high volume of popular magazines may be at risk for increased body objectification. DETAILS
Subject: Developmental psychology; Womens studies; Mass media
Classification: 0620: Developmental psychology; 0453: Womens studies; 0708: Mass media
Identifier / keyword: Communication and the arts Social sciences Psychology Active women Body
objectification Girls Media Self-concept Sports
Number of pages: 96
Publication year: 2006
Degree date: 2006
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School code: 0036
Source: DAI-B 67/05, Dissertation Abstracts International
Place of publication: Ann Arbor
Country of publication: United States
ISBN: 9780542705335
Advisor: Leaper, Campbell
University/institution: University of California, Santa Cruz
University location: United States -- California
Degree: Ph.D.
Source type: Dissertations &Theses
Language: English
Document type: Dissertation/Thesis
Dissertation/thesis number: 3219618
ProQuest document ID: 305349668
Document URL: https://login.proxy181.nclive.org/login?url=
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- Media representations of active women: What are girls seeing and does it affect their self-concept?