international business plan

MARKET ENTRY & DISTRIBUTION

GROUP ASSIGNMENT:

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10% (WEEK 14)

RESEARCH, CREATE & SUBMIT:

AN EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN

& DELIVER: International Business Plan Presentation

PROJECT OUTLINE:

Take an existing or new product or service from the country of your choice into an international market that is new to the company.

The company in question can be: A real business (to which you have an association or not) A business that does not yet exist, but which you propose to set up A fictitious business of your choice

The steps to follow are: 1. Select an organization, product or service and international target market. 2. Complete secondary research to gather information on the following when exporting the selected product or service to the selected target market:

a. potential market entry strategies and your selection & how it will be implemented

b. laws and relevance

c. cultural trends/attitudes – how to use these to your advantage

d. barriers and how they will be overcome

e. and other key considerations and suggested actions

3. Must include an EXECUTIVE SUMMARY and follow the International Business Plan format as we have used before:

EXECUTIVE SUMMARY must include:

· Customer problem/opportunity

· Your solution/approach

· Business model (how you make money)

· Target market (who is the customer and how many are there)

· Competitive advantage

· Management team

· Financial summary

· Funding required

INTERNATIONAL BUSINESS PLAN FORMAT REQUIRED:

Area	Content may include
Business strategy	· Organization’s current position and business model · Current state/trends in sector · Competitive advantage · Organizational growth plan · Market Entry Strategy
Marketing strategy	· Product/service and how it meets the needs of the target market or needs to be adapted · Price point · Where and how product/service will be sold/delivered · How organization will connect with customers in the target market
Operational plan outline	· Facility requirements · Management information systems · Information technology requirements · Commitment of resources
Human resources plan	· Organizational chart of personnel needed for market entry · Job descriptions of all personnel · Critical skills needed · Training programs and requirements to meet organizational skill gaps · Short- and long-term recruitment and retention plans
Communications strategy	· Processes for internal interaction · Processes for interactions with potential and existing customers · Processes for interactions with organizational support services
Social responsibility strategy	· Environmental policies and initiatives · Community contribution initiatives · Relevant certifications
E-business strategy, if applicable	· Website development · Hardware and software requirements · Security issues
Financial plans and forecasts	· Cash flow statements · Profit and loss forecasts · Sales forecasts · Required capital and external funding · Repayment plans for borrowing · Foreign exchange forecast
Exit strategy	· Select exit strategy · When exit strategy will be implemented · Organizational valuation process · Exit clauses

MARK ALLOCATION– International Market Entry Strategies EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN – 15%

GROUP PRESENTATION – 10%

EXECUTIVE SUMMARY & INTERNATIONAL BUSINESS PLAN (15%)

· Professionalism (Formatting, Style, Grammar) – 5%

· Content (As per Project Guidelines) - 10%

GROUP PRESENTATION (10%)

PowerPoint Presentation – 5%

· Professionalism (Formatting, Style, Grammar)

· Content (As per Project Guidelines)

· Visual Appeal

Presentation – 5%

· Professionalism (Preparedness, Contribution)

· Presentation (Confidence, Communication, Engagement)

· Subject Knowledge